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Sprite launches ‘Teen Till I Die’ digital contest for youth

Make your own move, express your uniqueness through videos uploaded on social media

BestMediaInfo Bureau | Delhi | September 9, 2013

Building on its signature ‘Chalo Apni Chaal’ credo which salutes the spirit and ingenuity of the youth, brand Sprite is inviting teens to unleash their talent and creativity on India’s biggest portals and social networks with the exciting ’Teen Till I Die’ initiative. Spread across four genres – Music, Dance, Art and Standup Comedy – the nationwide contest is looking for the most experimental and entertaining performances to spread across the digital world.

The Sprite team is extending its expertise to promote the best videos, chosen through popular vote, across popular media including Facebook, YouTube and Channel V. What’s more, the top 5 videos from each category will be judged by a panel of experts – Salim & Sulaiman for Music, Vir Das for Stand-Up, Terence Lewis for Dance, and Daku, one of India’s first graffiti street artists, for Art.

The ‘Teen Till I Die’ initiative, which started on September 1, 2013, will be making its way to over 250 colleges across 24 cities. The contest will end on September 30, post which voting on the uploaded videos will begin.

Anupama Ahluwalia, VP - Marketing, Coca-Cola India, said, “Teen till I Die is an initiative launched for all teens to showcase their creative pursuits. Youngsters have this innate vision to see the world full of possibilities which makes them a powerhouse of creativity and gumption. Sprite has always urged teens to bring out this side of them – believe in themselves, have the inventiveness to rise up to challenges and beat all odds. With Teen Till I Die, we are opening up opportunities for teens to get noticed for their talent by some of the best in the industry. We have taken the campaign digital as this is the best way to connect with teens and reach out to them.”

The procedure has been kept simple. Participants just have to shoot their teen video, log on to www.teentillidie.com, upload it and get ready for the showdown. The most popular videos each day will be announced as the ‘Chaal of the day’ and the winner will get to win cool merchandise (Fastrack bags, watches and sunglasses).

The final Top 5 Videos in each of the four categories would be opened up for public voting. Based on the parameters of presentation, innovation and entertainment, videos with the maximum votes will be declared the final winners. The winners of the best videos will win Samsung tablets and also get a chance to be aired all month long on Channel V and be the opening act at two of India’s biggest college festivals – IIT Delhi’s Rendezvous and IIT Mumbai’s Mood Indigo.

The complete digital initiative has been conceptualised and is being executed on ground by Con ten Media. Digital agency Web Chutney Studio will manage the publication and promotion on social media.


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