Out of a total of 27 medals won by Indian agencies, Ogilvy & Mather Gurgaon wins 2 Gold medals and Ramesh Deo Productions wins a Gold
BestMediaInfo Bureau | Delhi | September 18, 2013
Indian agencies have bagged 27 metals at Spikes Asia 2013 which concluded yesterday in Singapore, including a Grand Prix, 6 Gold, 8 Silver and 12 Bronze Spikes. McCann Worldgroup Mumbai won the Grand Prix in Design along with 3 Gold, 2 Silver and 3 Bronze metals. Ogilvy & Mather won 2 Gold, 1 Silver and two Bronze medals. Ramesh Deo Productions won a Gold, 3 Silver and a Bronze medal for â€˜Parallel Journeysâ€™ film for Nike India. The other winners from India were Taproot India, BBDO India, DDB Mudra Group, Chrome Picture, Grey Worldwide Mumbai, and JWT Mumbai.
TheÂ Network of the YearÂ trophy was presented to McCann Worldgroup, with BBDO coming second followed by DDB in third.
McCann Melbourne was honoured with Agency of the Year. Runners-up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, at third.
TheÂ Independent Agency of the YearÂ was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.
TheÂ Spikes PalmÂ award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.
TheÂ Media Agency of the YearÂ trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.
During the awards Metro, Melbourneâ€™s transport system, was presented with the prestigious Advertiser of the Year AwardÂ in recognition of a record number of wins at international awards for its public service announcement â€˜Dumb Ways to Dieâ€™ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.
List of winners from India:
|Posters||McCann Worldgroup India Mumbai||ATSS||Keys are hard to find||Grand Prix|
|Posters||McCann Worldgroup India Mumbai||Penguin Group||Audio Books||Gold|
|Posters||Ogilvy & Mather, Mumbai||Tourism Corporation of Gujarat||Be a part of the art||Bronze|
|Posters||Taproot India||Times of India||Farmers Suicide||Bronze|
|Clothing, Footwear & Accessories||JWT India, Mumbai||Nike India||Parallel Journeys||Bronze|
|Editing||Ramesh Deo Productions||Nike India||Parallel journeys||Gold|
|Art Direction||JWT India, Mumbai||Nike India||Parallel Journeys||Silver|
|Direction||Ramesh Deo Productions||Nike India||Parallel Journeys||Silver|
|Sound design||Ramesh Deo Productions||Nike India||Parallel Journeys||Silver|
|Best use of music||Ramesh Deo Productions||Nike India||Parallel Journeys||Silver|
|Cinematography||Chrome Pictures||Hindustan Unilever||Help a child reach 5||Bronze|
|Cinematography||Ramesh Deo Productions||Nike India||Parallel Journeys||Bronze|
|Best use of screens||McCann Worldgroup India, Mumbai||Aids Awareness||Affection Aids||Gold|
|Best Use of Special Events And Stunt/Live Advertising||Ogilvy & Mather Mumbai||Lifebuoy Toilet Soaps||Roti reminder||Silver|
|Best Use of Ambient Media: Small Scale||DDB Mudra Group||Aarambh||Help Desk||Bronze|
|Billboards and Street Furniture||Ogilvy & Mather Gurgaon||Philips Electronics||Forest/Alley/George||Gold|
|Â Indoor Poster||Ogilvy & Mather Gurgaon||Philips Electronics||Forest/Alley/George||Gold|
|Billboards and Street Furniture||McCann Worldgroup India Mumbai||Penguin Group||Audio Books/William Shakespeare/Mark Twain/Oscar Wilde||Bronze|
|Billboards and Street Furniture||Grey Mumbai||DHL||Divorce||Bronze|
|Indoor Poster||Ogilvy & Mather Mumbai||Mattel Toys||Grass||Bronze|
|Indoor Poster||McCann Worldgroup India Mumbai||Penguin Group||Audio Books/William Shakespeare||Bronze|
|Corporate Reputation||BBDO India Mumbai||Gillette||Soldier for women||Silver|
|Consumer Products||BBDO India Mumbai||Gillette||Soldier for women||Bronze|
|Home Appliances, Furnishings, Electronics & Audio-Visual||McCann Worldgroup India Mumbai||Lava Mobiles||English to Swahili/Tibetan to Arabic||Silver|
|Publications & Media||McCann Worldgroup India Mumbai||Penguin Group||Audio Books/William Shakespeare||Bronze|
|Print & Poster Craft|
|Art Direction||McCann Worldgroup India Mumbai||Penguin Group||Audio Books/William Shakespeare/Mark Twain/Oscar Wilde||Gold|
|Illustration||McCann Worldgroup India Mumbai||Penguin Group||Audio Books/William Shakespeare/Mark Twain/Oscar Wilde||Silver|
Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:
Branded Content & EntertainmentÂ â€“ 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze
Grand Prix: McCann Melbourne, Australia, â€˜Dumb Ways to Dieâ€™, Metro Trains
Creative EffectivenessÂ â€“ 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes Grand Prix: 303Lowe Perth, Australia, â€˜The 2012 IKEA Catalogue â€“ A Roommate Worth Havingâ€™, IKEA Western Australia and South Australia
DesignÂ â€“ 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze Grand Prix: McCann Worldgroup India, Mumbai, â€˜Keys Are Hard to Findâ€™, ATSS
DigitalÂ â€“ 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze Grand Prix: McCann Melbourne, Australia, â€˜Dumb Ways to Dieâ€™, Metro Trains
DirectÂ â€“ 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, â€˜TXTBKSâ€™, Smart Communications
FilmÂ â€“ 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze Grand Prix: McCann Melbourne, Australia, â€˜Dumb Ways to Dieâ€™, Metro Trains
Film CraftÂ â€“ 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze Grand Prix: McCann Melbourne, Australia, â€˜Dumb Ways to Dieâ€™, Metro Trains
IntegratedÂ â€“ 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze Grand Prix: McCann Melbourne, Australia, â€˜Dumb Ways to Dieâ€™, Metro Trains
MediaÂ â€“ 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze Grand Prix: WHYBIN/TBWA Auckland, New Zealand, â€˜Middle-Earth Passport Stampâ€™, Tourism New Zealand
MobileÂ â€“ 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, â€˜TXTBKSâ€™, Smart Communications
OutdoorÂ â€“ 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze Grand Prix: Cheil Worldwide Seoul, South Korea, â€˜Bridge of Lifeâ€™, Samsung Life Insurance
PRÂ â€“ 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze Grand Prix: Draftfcb New Zealand, Auckland, â€˜Driving Dogsâ€™, Mini / SPCA New Zealand
PrintÂ â€“ 25 winners: 4 Gold, 13 Silver, 8 Bronze No Grand Prix Awarded
Print & Poster CraftÂ â€“ 19 winners: 3 Gold, 4 Silver, 12 Bronze No Grand Prix Awarded
Promo & ActivationÂ â€“ 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze Grand Prix: McCann Melbourne, Australia, â€˜Dumb Ways to Dieâ€™, Metro Trains
RadioÂ â€“ 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze Grand Prix: McCann Melbourne, Australia, â€˜Dumb Ways to Dieâ€™, Metro Trains
Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in theÂ Young Spikes Media CompetitionÂ whilst the team fromÂ Sri LankaÂ took gold in theÂ Young Spikes Integrated Competition.
For the first time aÂ Student Creative AwardÂ was also awarded. This was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.