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Spikes Asia 2013: McCann leads Indian charge with a Grand Prix and 3 Gold

Out of a total of 27 medals won by Indian agencies, Ogilvy & Mather Gurgaon wins 2 Gold medals and Ramesh Deo Productions wins a Gold

BestMediaInfo Bureau | Delhi | September 18, 2013

Indian agencies have bagged 27 metals at Spikes Asia 2013 which concluded yesterday in Singapore, including a Grand Prix, 6 Gold, 8 Silver and 12 Bronze Spikes. McCann Worldgroup Mumbai won the Grand Prix in Design along with 3 Gold, 2 Silver and 3 Bronze metals. Ogilvy & Mather won 2 Gold, 1 Silver and two Bronze medals. Ramesh Deo Productions won a Gold, 3 Silver and a Bronze medal for ‘Parallel Journeys’ film for Nike India. The other winners from India were Taproot India, BBDO India, DDB Mudra Group, Chrome Picture, Grey Worldwide Mumbai, and JWT Mumbai.

The Network of the Year trophy was presented to McCann Worldgroup, with BBDO coming second followed by DDB in third.

McCann Melbourne was honoured with Agency of the Year. Runners-up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, at third.

The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.

The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.

The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.

During the awards Metro, Melbourne’s transport system, was presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement ‘Dumb Ways to Die’ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.

List of winners from India:

Design
Subcategory Agency Client Capmaign Medal
Posters McCann Worldgroup India Mumbai ATSS Keys are hard to find Grand Prix
Posters McCann Worldgroup India Mumbai Penguin Group Audio Books Gold
Posters Ogilvy & Mather, Mumbai Tourism Corporation of Gujarat Be a part of the art Bronze
Posters Taproot India Times of India Farmers Suicide Bronze
Film
Clothing, Footwear & Accessories JWT India, Mumbai Nike India Parallel Journeys Bronze
Film Craft
Editing Ramesh Deo Productions Nike India Parallel journeys Gold
Art Direction JWT India, Mumbai Nike India Parallel Journeys Silver
Direction Ramesh Deo Productions Nike India Parallel Journeys Silver
Sound design Ramesh Deo Productions Nike India Parallel Journeys Silver
Best use of music Ramesh Deo Productions Nike India Parallel Journeys Silver
Cinematography Chrome Pictures Hindustan Unilever Help a child reach 5 Bronze
Cinematography Ramesh Deo Productions Nike India Parallel Journeys Bronze
Media
Best use of screens McCann Worldgroup India, Mumbai Aids Awareness Affection Aids Gold
Best Use of Special Events And Stunt/Live Advertising Ogilvy & Mather Mumbai Lifebuoy Toilet Soaps Roti reminder Silver
Best Use of Ambient Media: Small Scale DDB Mudra Group Aarambh Help Desk Bronze
Outdoor
Billboards and Street Furniture Ogilvy & Mather Gurgaon Philips Electronics Forest/Alley/George Gold
 Indoor Poster Ogilvy & Mather Gurgaon Philips Electronics Forest/Alley/George Gold
Billboards and Street Furniture McCann Worldgroup India Mumbai Penguin Group Audio Books/William Shakespeare/Mark Twain/Oscar Wilde Bronze
Billboards and Street Furniture Grey Mumbai DHL Divorce Bronze
Indoor Poster Ogilvy & Mather Mumbai Mattel Toys Grass Bronze
Indoor Poster McCann Worldgroup India Mumbai Penguin Group Audio Books/William Shakespeare Bronze
PR
Corporate Reputation BBDO India Mumbai Gillette Soldier for women Silver
Consumer Products BBDO India Mumbai Gillette Soldier for women Bronze
Print
Home Appliances, Furnishings, Electronics & Audio-Visual McCann Worldgroup India Mumbai Lava Mobiles English to Swahili/Tibetan to Arabic Silver
Publications & Media McCann Worldgroup India Mumbai Penguin Group Audio Books/William Shakespeare Bronze
Print & Poster Craft
Art Direction McCann Worldgroup India Mumbai Penguin Group Audio Books/William Shakespeare/Mark Twain/Oscar Wilde Gold
Illustration McCann Worldgroup India Mumbai Penguin Group Audio Books/William Shakespeare/Mark Twain/Oscar Wilde Silver

Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:

Branded Content & Entertainment – 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze

Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes Grand Prix: 303Lowe Perth, Australia, ‘The 2012 IKEA Catalogue – A Roommate Worth Having’, IKEA Western Australia and South Australia

Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze Grand Prix: McCann Worldgroup India, Mumbai, ‘Keys Are Hard to Find’, ATSS

Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications

Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Media – 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze Grand Prix: WHYBIN/TBWA Auckland, New Zealand, ‘Middle-Earth Passport Stamp’, Tourism New Zealand

Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications

Outdoor – 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze Grand Prix: Cheil Worldwide Seoul, South Korea, ‘Bridge of Life’, Samsung Life Insurance

PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze Grand Prix: Draftfcb New Zealand, Auckland, ‘Driving Dogs’, Mini / SPCA New Zealand

Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze No Grand Prix Awarded

Print & Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze No Grand Prix Awarded

Promo & Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competition whilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.

For the first time a Student Creative Award was also awarded. This was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.

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