Spikes Asia 2013: McCann leads Indian charge with a Grand Prix and 3 Gold

Out of a total of 27 medals won by Indian agencies, Ogilvy & Mather Gurgaon wins 2 Gold medals and Ramesh Deo Productions wins a Gold

BestMediaInfo Bureau | Delhi | September 18, 2013

Indian agencies have bagged 27 metals at Spikes Asia 2013 which concluded yesterday in Singapore, including a Grand Prix, 6 Gold, 8 Silver and 12 Bronze Spikes. McCann Worldgroup Mumbai won the Grand Prix in Design along with 3 Gold, 2 Silver and 3 Bronze metals. Ogilvy & Mather won 2 Gold, 1 Silver and two Bronze medals. Ramesh Deo Productions won a Gold, 3 Silver and a Bronze medal for 'Parallel Journeys' film for Nike India. The other winners from India were Taproot India, BBDO India, DDB Mudra Group, Chrome Picture, Grey Worldwide Mumbai, and JWT Mumbai.

The Network of the Year trophy was presented to McCann Worldgroup, with BBDO
coming second followed by DDB in third.

McCann Melbourne was honoured with Agency of the Year. Runners-up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, at third.

The Independent Agency of the Yearwas taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.

The Spikes Palmaward, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.

The Media Agency of the Yeartrophy was given to Open, Auckland with UM, Sydney
taking second place and in third, OMD China, Shanghai.

During the awards Metro, Melbourne's transport system, was presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement 'Dumb Ways to Die' campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.

List of winners from India:

Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:

Branded Content & Entertainment– 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze

Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains

Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
Grand Prix: 303Lowe Perth, Australia, 'The 2012 IKEA Catalogue – A Roommate Worth Having', IKEA Western Australia and South Australia

Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze
Grand Prix: McCann Worldgroup India, Mumbai, 'Keys Are Hard to Find', ATSS

Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze
Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains

Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, 'TXTBKS', Smart Communications

Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze
Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains

Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze
Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains

Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze
Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains

Media– 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze
Grand Prix: WHYBIN/TBWA Auckland, New Zealand, 'Middle-Earth Passport Stamp', Tourism New Zealand

Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, 'TXTBKS', Smart Communications

Outdoor – 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, 'Bridge of Life', Samsung Life Insurance

PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze
Grand Prix: Draftfcb New Zealand, Auckland, 'Driving Dogs', Mini / SPCA New Zealand

Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze
No Grand Prix Awarded

Print & Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze
No Grand Prix Awarded

Promo & Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze
Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains

Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze
Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains

Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competitionwhilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.

For the first time a Student Creative Awardwas also awarded. This was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.

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