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Lenovo appoints Bhaskar Choudhuri as Director – Marketing

In his last assignment, he was Associate Vice-President, Marketing at Cadbury India for the Candy and Gum category

BestMediaInfo Bureau | Mumbai | September 27, 2013

Bhaskar Choudhuri

Lenovo India has appointed Bhaskar Choudhuri as Head of Marketing for India. Based out of Lenovo’s headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments including Consumer, Relationship (enterprise) and SMB. His primary mandate will be to ‘protect’ or retain Lenovo’s equity in the relationship segment and ‘attack’ or increase Lenovo’s brand preference in the consumer and SOHO segments.

Choudhuri joins Lenovo with 13+ years of diverse experience in sales and marketing, primarily in the FMCG space. He was Associate Vice-President, Marketing at Cadbury India for the Candy and Gum category. In addition to this, he has played a significant role in managing the Cadbury Dairy Milk (CDM) portfolio and supporting the launches of CDM Silk and CDM Shots.

Amar Babu, Managing Director, Lenovo India, said, “We welcome Bhaskar on board. This development is in line with our growth strategy, as we are moving towards the PC+ era and increasing our focus on the youth segment. Bhaskar is a versatile sales and marketing professional and has played a significant role in managing one of India’s leading FMCG brands. We are certain that his rich experience will enhance Lenovo’s brand image significantly.”

Choudhuri commented, “It is exciting to be associated with one of the leading PC players of India. Moreover, the shift from a leading FMCG to an established technology brand is quite thrilling. Despite the fact that both segments are diverse, leveraging the youth connect remains a common factor.”

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