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HUL’s Hemant Bakshi elected Chairman of ISA

Bakshi is Executive Director, Home & Personal Care, Hindustan Unilever. He takes over from ITC’s Kurush N Grant

BestMediaInfo Bureau | Mumbai | September 16, 2013

Hemant Bakshi

At meeting of the newly elected Executive Council of the Indian Society of Advertisers (ISA) on September 11, 2013, Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever, was elected Chairman of ISA. He takes over from Kurush N Grant.

Bakshi has been lending his support to ISA for a long time. An MBA from IIM - Ahmedabad, he has been recognised for his thought leadership in customer development and marketing in the industry. He is also chairman of The Indian Soaps & Toiletries Manufacturers Association, a board member of Advertising Standards Council of India (ASCI) and is on the board of BARC, a nodal body for advertisers, advertising agencies and broadcasters. Apart from being a marketer, Bakshi is also a sportsman. He runs marathons and is a passionate golfer.

On his election as ISA Chairman, Bakshi said, “We are going through a challenging period and it is crucial that ISA along with other associate members works towards sustainable growth of the industry.”

ISA is the only national body giving a voice to advertisers over the last 60 years. It has members from across industries who contribute to over two-thirds of the country’s national non-governmental ad spends. Over the years, ISA has upheld advertisers’ issues, recent examples being that of TRP frequency, HD feed ad, reinforcement of self-regulation, participation in consumer forums and formation of BARC (Broadcast Audience Research Council). ISA has also partnered with other industry bodies that connect to advertisers.

Other members of the Executive Council are: Atul Agrawal, VP - Corporate Affairs, Tata Services Ltd, Mumbai; Abraham Alapatt, Head - Marketing, Thomas Cook (India), Mumbai; Narendra Ambwani, Director, Agro Tech Foods, Secunderabad; Jimmy R Anklesaria, Director - Business Development, Bajaj Corp, Mumbai; Mohit Beotra, Chief Brand Officer - India, Bharti Airtel, Gurgaon; JC Chopra, Director, Infogain India, Noida; Paulomi Dhawan, Director, Landmarc Leisure Corporation, Mumbai; Sonali Dhawan, Marketing Director, Procter & Gamble Hygiene and Health Care, Mumbai; Rajiv Dube, Director, Group Corporate Service, Aditya Birla Management Corporation, Mumbai; Kurush N Grant, Executive Director, ITC Limited, Kolkata; Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, Mumbai; Anisha Motwani, Director & CMO, Max Life Insurance, Gurgaon; Siddhartha Mukherjee, Director - Chocolate Category & Media, Cadbury India, Mumbai; Mayank Pareek, COO (Marketing & Sales), Maruti Suzuki India, New Delhi; Bharat V Patel, Board Member, Birla Sun Life Asset Management Co., Mumbai; Chandrasekar Radhakrishnan, VP - Communications, Nestle India, Gurgaon; R Ramakrishnan, Group CEO, Polycab Wires,Mumbai; Shipra Tripathi, VP, Corporate Global Marketing, Kirloskar Brothers, Pune; and

Brahm Vasudeva, Chairman, Hawkins Cookers, Mumbai.

Former Chairman Grant continues to be on the Executive Council. He was acknowledged for his substantial contribution as the chairman. He reassured the ISA of his continuous support and participation.

New chairman Bakshi said he is looking forward to an exciting year and said he would take forward initiatives such as the BARC formation.

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