ETV Marathi launches 'MAD - Mhanje Assal Dancer' for children

The new dance destination action unfolds starting September 27, every Friday and Saturday at 9 PM

BestMediaInfo Bureau | Mumbai | September 9, 2013

ETV Marathi has turned up the heat with Marathi television's biggest dance reality show, 'MAD - Mhanje Assal Dancer'.  MAD is all set to emerge as a definitive platform for dancing talent in Maharashtra and will see children in the age group of 4 years to 14 years vie for the crown of 'The Assal Dancer'.

The show will unleash supersonic entertainment with its stellar panel of judges. Ace dancer and choreographer Dharmesh Yelande who has had the nation dance to his steps in the blockbuster movie ABCD – 'Any Body Can Dance', will for the first time don the hat of a judge. Joining him will be the diva of Marathi entertainment industry and trained Kathak dancer Urmila Kanitkar. Completing the dynamic triad will be director and national award winner Ravi Jadhav.

Adding spice to the show will be leading actor Siddharath Jadhav known for his wit and amazing sense of humour. This explosive team of MAD with the talented kids will set ablaze your television screens on ETV Marathi beginning September 27, every Friday and Saturday at 9 PM.

Anuj Poddar, EVP, Viacom18 & Business Head – Marathi, said, “We at ETV Marathi have always been pioneers of bringing interesting and engaging non-fiction formats to our viewers that boasts of unparalleled scale and magnificence. Maharashtra has always been a hotbed for talent and we were looking at a show that would help us capture the raw talent and expressions that children bring, which is what 'Mhanje Assal Dancer' promises to present.”

Sanjay Upadhyay, Content Head – Regional Channels, Viacom18, said, “A show like 'Mhanje Assal Dancer' that provides a platform for children of Maharashtra to showcase their talent will help us capture the television screens and the hearts of every Maharashtrian. We assure our viewers of having an incredible experience with this show which promises to provide a heady mix of unmatched talent, scale and grandeur. We are sure that our viewers are going to be amazed with the remarkable talent showcased on this show.”

Ravi Jadhav when asked on being a part of 'Mhanje Assal Dancer' said, “I am very excited on being a part of this show and can't wait for the show to start. Kids are very agile and can move better than most adults. With the meticulous grooming and direction provided on this show, I am sure that the kids will deliver one outstanding performance after another.”

On what Jadhav would look for in the children, he said, “I will be looking for performances that are entertaining and display the innocence and agility that children have in abundance.”

Dharmesh Yelande said, “I am excited to be on the other side of the table as a judge and that too for a show that will be a platform for kids to showcase their talent. Having once been a contestant myself and experienced the power of this platform, I believe that this is a lifetime opportunity for the children to showcase their talent. My advice to the children is to be themselves and enjoy their performance which will automatically translate to a great performance.”

On hosting the show, Siddharth Jadhav said, “I have an important role to play of being the link between the children and the judges. I hope I can entertain my viewers and connect with them. If the auditions are anything to go by, we are in for some amazing display of talent which will scorch your television screens.”

Twenty kids selected post the mega audition in front of the three judges will be divided into four teams of five contestants each. Assigned a weekly choreographer who will mentor the children, the show will see one solo performance and one group act every week. Day 1 will be the elimination episode through audience voting and Day 2 will be the performance episode. The series will culminate with the top 4 contestants battling it out for the title. Upping the entertainment quotient will be behind the scenes trivia, giving a sneak peek into the on-ground action.

Info@BestMediaInfo.com

Info@BestMediaInfo.com