The new website has an Online Complaint & Monitoring Service that enables speedy complaint lodging and tracking of complaint status
BestMediaInfo Bureau | Mumbai | September 6, 2013
The Advertising Standards Council of India (ASCI) has announced the launch of its newly designed website, www.ascionline.org. Other than its contemporary design and user-friendly browsing experience, the website incorporates an Online Complaint & Monitoring Service (OCMS), which is crucial in delivering transparency and speedy resolution of complaints.
With the introduction of OCMS, consumers can now lodge complaints through the new ASCI website, ASCI Facebook page, email, smartphones, toll free telephone or regular post. Irrespective of how consumers complain, they will receive a Complaint Tracking number which will help them track the exact status of their complaint on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email and/ or SMS.
ASCI members will get significant added advantage from the introduction of OCMS. They are provided with a unique individual login ID and password for their OCMS account on the new website. This will give them a single window to lodge regular and Fast Track complaints or seek Advertising Advice. They can also track the consolidated details of complaints lodged by them and against them. Irrespective of whether they complain online or offline, they will receive a Complaint Tracking number which will help them track the exact status of their complaint via their OCMS account on the new website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email.
Non-members of ASCI can also avail themselves of the benefits of OCMS on the new ASCI website, although their benefits vis-Ă -vis ASCI Industry Members are limited to lodging and tracking complaints.
Arvind Sharma, Chairman, ASCI, said, âThe new website through itsÂ attractiveÂ yet simpleÂ constructÂ makes it easier forÂ consumers,Â activists,Â regulatorsÂ and industry membersÂ to actively participate in ASCI'sÂ advertisingÂ self-regulation process. We also hope that the new facility to track their complaints online will further driveÂ allÂ stakeholdersâÂ confidence inÂ ASCI."