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AdAsia 2013 to focus on the theme ‘Re-engineer advertising’

To be held in Hanoi, Vietnam, the four-day event from November 11 to 14 will feature a host of globally well-known industry names BestMediaInfo Bureau | Mumbai | September 12, 2013

The theme of AdAsia 2013 is ‘Re-engineer advertising’. This was announced at a press conference on August 29. The much awaited advertising industry event this year would be held from November 11 to 14 in Hanoi, Vietnam. The partners signed on for this year’s event include, Dentsu Vietnam, Dentsu Media Vietnam, Le Media Group, MMA Global (Mobile Marketing Association), Sun Flower Media Group, Vina Media Corporation and WADA Group. The theme of the event is also reflected in the logo of AdAsia 2013. The crane turning its head back to pluck its feather as it acts to refine its appearance, can be imagined to resemble a symbolic expression of the spirit of the ‘Re-engineer advertising’ theme! AdAsia, as always, will be hosting the best creative and communication minds from across the world. It is expected that over 1,000 delegates from the Asian Federation of Advertising Associations (AFAA) countries would be attending the event. The main sponsor for the 28th Asian Advertising Congress in Vietnam is Minh Hoang Gia International Joint Sock Company. Vietnam News Agency, along with more than 45 other press agency groups, has promised to provide sponsored information dissemination for AdAsia 2013. The list of speakers for the four-day event includes well known names. The second day's speaker list includes Hoang Tuan Anh, minister of culture, sports and tourism, Vietnam; Howard Draft, executive chairman, Draftfcb; John Merrifield, CCO, Google Asia Pacific; Rahul Sharma, co-founder, managing director, Micromax; Dick Van Motman, chairman and CEO, Dentsu Asia. Day three of the festival will see author David Allen Aaker kick off proceedings. Day three and day four will also feature Tom Doctoroff, CEO, JWT APAC; Michael Barden, director of incubation, R&D, Microsoft; Raymond So, vice-chairman of AFAA; Edward Pank, managing director, Warc Asia;  Takayuki Hoshuyama, CEO, D2C Inc; Le Hong Minh, chairman and CEO, VNG Corporation; Lito German, managing director, BMW Asia; Chiro Gupta, global media innovation manager, Unilever Asia; Rose Tsou, senior vice-president APAC, Yahoo; and Hermawan Kartajaya, president, World Marketing Association. This year the discussion would be around the fact that given current volumes of advertising investment, the growing complexity of available media alternatives and the risks and opportunities associated with both, advertisers now need to make their decisions using a broader, more accurate and consistent set of information to reach their target consumers effectively and efficiently. The digital revolution continues at a remarkable speed, disrupting business models while delighting many consumers with dazzling new choices of ways they can consume content.

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