Zee TV launches new show 'Do Dil Bandhe Ek Dori Se'

Produced by Film Farms, the show will replace 'Hitler Didi' from August 12 at 8.30 pm slot on weekdays

Sohini Sen | Mumbai | August 5, 2013

Zee TV announced its latest fiction show 'Do Dil Bandhe ek dori se' which will go on air from August 12, 2013 at 8.30 pm from Monday to Friday, replacing the show 'Hitler Didi' which will run its last episode this month.

Produced by Rupali Guha and Pintoo Guha, Do Dil Bandhe ek dori se is the newest from the Film Farms stable. Film Farms is a known production house, famous for its earlier shows such as Dil Se Diya Vachan, Tumhari Disha and Uttaran.

The new show revolves around the story of Shivani and Raghu. While Shivani has been brought up in a luxurious and priviledged atmosphere under the care of her grandfather Balwant Chauhan (played by Alok Nath), Raghu is the house-help. Circumstances conjure up a situation where Shivani, instead of marrying her suitably rich fiance, marries te underpriviledged Raghu. Thus starts the story of adjusting and balancing in a household that is diametrically opposite from what she is used to.

On the occasion, Rupali Guha, Producer, Film Farms said," This has surely come a full circle, from my first show in Zee to the present one. It is always a pleasure and we wish that with such a great cast of versatile actors, we will be able to show the story beautifully. The show talks about a situation where Shivani does not wish to belong to. How she begins to overcome the difficulties and build bridges with her husband and his family forms the crux of the story."

The launch campaign will be a 360 degree campaign involving audio visual mediums such as TV, DTH and cable in the Hindi speaking market. The concept of Live Streaming would be made available on Dish TV and Airtel on the launch day - whereby the viewer would be directed to Zee TV as soon as he or she turns on the set top box. There will also be Shifting LCN whereby a new channel will be created between any two existing channels where the show related content will be telecast. Marketing initiatives have also been planned around upcoming movie Chennai Express.

Ajay Bhalwankar, Content Head, Hindi GEC's ZEEL, feels that " the show is about how life takes twists and turns. And you cannot change your destiny, but what you can do is change the environment. You cant change the lives of the people around you and make it better. We are also planning to use audience engagament programmes to create gatherings, debates and conversations around this."

Sohini.Sen@BestMediaInfo.com

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