Xposure bags Chinese handset maker Gionee's media AoR

The handset brand has recently entered India and has earmarked an advertising budget of Rs 30-40 crore. The account was won in a multi-agency pitch in which GroupM's Motivator also participated   

BestMediaInfo Bureau | Delhi | August 27, 2013

Gionee, one of the world's largest makers of mobile phone manufacturing, has appointed Xposure as its media AoR after a multi-agency pitch. The $2.5-billion Chinese company formally entered India in January this year and began operations in April. The development was confirmed by a company spokesperson.

The media budget is pegged at around Rs 30-40 crore, the spokesman, who did not want to be named, said.

Motivator, a GroupM company, is also learnt to have participated in the media pitch.

The spokesman also informed that the digital duties will be handled by Arm Digital.

The company, which is gearing up to make a strong market impact, has appointed Brand Curry as its creative agency.

Xposure Co-founder Rajul Kulshreshtha, when contacted, said, “We are delighted to partner Gionee and look forward to lots of exciting times ahead together, more so given the dynamic nature of the category.”

Xposure was set up earlier this year as a media planning and buying agency. Sundeep Sharma, a former Country Head of Motivator, is also a Co-founder along with Kulshreshtha.

Established in 2002, Gionee is a technology company engaged in mobile device design, R&D and manufacturing. From 2005 Gionee forward integrated itself to do business in its own brand in markets across the globe. The company manufactures 8.5 million mobile handsets annually, making it the second largest global player.

Info@BestMediaInfo.com

Info@BestMediaInfo.com