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Vodafone is title sponsor for inaugural Indian Badminton League

The $1-million IBL is set to launch on August 14, and will feature six franchises. It will run for 18 days

BestMediaInfo Bureau | Delhi | August 8, 2013

In one of the most anticipated developments of the high-impact Indian Badminton League, it was announced today that Vodafone India will be the ‘Title Sponsor’ for IBL 2013.

Vivek Mathur, Chief Commercial Officer, Vodafone India, said, “Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association.”

Ashish Chadha, CEO, Sporty Solutionz, the ‘Commercial Partner’ for IBL, said, “It’s a matter of pride for the Indian Badminton League that Vodafone India has decided to promote the league and this association will take BAI and Sporty Solutionz’s attempt to promote badminton in India to the next level. With its unparalleled reputation for world-class services and pioneering telecom supremacy, Vodafone India’s support will be a key factor to the success of IBL. Keeping in mind Vodafone India’s past association with sports, it gives us the confidence that they will even guide us with their valuable experience through this foray.”

Akhilesh Das Gupta, MP and President of Badminton Association of India, said, “We welcome Vodafone to the IBL family. We look forward to a strong and successful association and their presence will add goodwill to the league.”

The $1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the league will showcase a total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of live family entertainment on Star Sports 2 and ESPN. The matches will be held during late afternoon and evening to coincide with primetime television and providing a convenient time for the stadium audience. The live in-stadia entertainment, combined with high-octane on-court action is expected to further hook viewers onto this new adrenalin packed family entertainment format attracting a much younger fan base, which also includes women and children.

The top four franchises in the league will clash in the semi-finals and the winners will meet in the grand final on August 31, which will be played in Mumbai, for the richest prize money tournament in badminton till now.


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