The show, in association with DuPont, is anchored by Anupam Kher, and examines the critical challenges facing a growing India and showcases companies and individuals who have done pioneering work to find practical science-based solutions
BestMediaInfo Bureau | Mumbai | August 13, 2013
Times Now, in association with DuPont, has launched a new series, ‘Power of Shunya - Quest for Zero’. The show, which premiered on August 10, 2013, is anchored by the much celebrated actor Anupam Kher. The series will examine the critical challenges facing a growing India, and showcase the various companies and individuals who have done pioneering work to find practical science-based solutions.
The show airs on Saturdays at 5:30 PM and the repeat shows are on Sunday at 9:30 AM and 6:30 PM.
In its journey across 16 episodes, the Power of Shunya will explore sustainable science-based solutions to core issues plaguing a growing economy like a quest to feed a growing population with zero hungry mouths, a quest to build a new infrastructure with zero construction casualties, a quest to provide electricity to villages with a zero carbon footprint, and a quest for zero nutrition deficiency, while showcasing companies and everyday individuals who are in their own way striving to unlock the power of zero to deliver maximum growth at zero impact.
Rajeev A Vaidya, President South Asia & ASEAN, DuPont, stated, “At DuPont India, we identify with this powerful idea; it is very close to DuPont’s philosophy that the way to make progress against a goal, a safer workplace, for example, is to embrace a commitment to zero workplace accidents. The Power of Shunya expresses both that commitment and our ambitions as a company to help find collaborative, science-powered solutions tailored to India’s unique challenges. We are delighted to be partnering with Times Now to showcase companies and individuals epitomising the spirit of ‘Indian ingenuity’ that is already making a difference to the lives of millions of Indians every day and for generations into the future.”
Anupam Kher said, “I personally believe that Shunya is the most powerful number. I have constantly gone back to ground zero and reinvented myself. To innovate you have to constantly unlearn and infuse new energy and thinking. I am excited to be a part of this pathbreaking initiative as I believe that scientific solutions showcased in the show truly have the power to solve India’s problems.”
Speaking on the launch of the series, Avinash Kaul, CEO, Times Now, ET Now and Zoom, said, “Times Television Network is proud to collaborate with DuPont on this quest. At Times Television Network we consistently strive to bring differentiated content to the viewers and The Power of Shunya series is a glowing example of it. The series is backed by extensive research and high production standards and has been meticulously put together in a slick format giving it a very international appeal.”
Hemant Arora, Business Head – Branded Content, Times Now, ET Now and Zoom, added, “The journey of making Project Shunya a reality has been simply fantastic. DuPont and Ogilvy Entertainment teams brought unmatched passion to the table and that drove us to create something that would stand the test of any world class benchmark in terms of content as well as the desired impact.”
Each episode will outline the key challenges through three unique case studies. The focus will be on devising sustainable solutions and will reiterate the problem that requires to be addressed, the power of Science and Innovation in addressing the challenge and the impact of these innovations on companies, individuals and Indian society.