Next Level Media expands focus on sports and media

India's youngest ISO certified PR agency rebrands itself as it plans to expand in Mumbai, Delhi and the UAE

BestMediaInfo Bureau | Mumbai | August 14, 2013

After a successful four-year stint in the PR business, Next Level Media Communications has now rebranded itself as Next Level Media Network. NLMN will now focus on the sports industry and the growing space of media.

In its new avatar, NLMN will focus on strategic communication, brand development and most importantly, business networking. Kick-starting in 2009 as India's youngest ISO 9001:2008 certified PR agency, NLMN entered the Sports and Entertainment PR space bagging some lucrative work like Standard Chartered Mumbai Marathon, Mumbai Swimmathon, Signature Club Golf Championship, Tata Open Badminton, Celebrity Cricket League to name a few. In the entertainment space, NLMN has successfully promoted national award movies like 'Champions', 'Balgandharva', and producer/actor Ritesh Deshmukh's box office hit 'Balak Palak'.

After successfully managing endorsements for leading Aussie pacer Brett Lee and Sri Lanks's top cricketer Sanath Jayasuriya, NLMN is now entering the talent management space with more players from Australia and Sri Lanka. The focus is also on developing its own sports properties. “We have excellent connect with global sports bodies and players. There are many exciting sports properties in the pipeline which we will announce soon,” said Samir Phadnis, COO and Director, NLMN.

NLMN will now expand its presence in Mumbai, Delhi and in the UAE. The agency has already bagged a first assignment for international marketing of India's first animation film on Chhatrapati Shivaji made in three languages for the global market.

Another focus area for NLMN in the coming months would be business matching in the space of Sports, Entertainment and CSR between various Indian and global brands. “We are already in discussions with many strategic international tie-ups in sports and media space,” explained Smita Deshmukh, Executive Director, NLMN.

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