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Moneycontrol.com uses ‘Stickman’ to show its strength

The new campaign, conceptualised by Contract India, talks about the services offered by the site in a straightforward manner and why it is the leading financial services portal

BestMediaInfo Bureau | Mumbai | August 20, 2013

Click on the image to watch the TVC.

Moneycontrol.com's new campaign is a no-nonsense showcase of their strengths and services. Conceptualised by Contract India, the animated TVC features a stickman who talks about the services offered by the financial portal.

The TVC, called the ‘Stickman’, shows how Moneycontrol has been helping people take financial decisions, including managing 2 million portfolios, sending messages within the community and enabling conversations with experts. The TVC further goes on to show that users can keep track of news through live streaming of business channels on the MYTV section of the portal.

Kaushik Roy, VP & Senior Creative Director, Contract India, said, “Moneycontrol enjoys great equity in the market, thanks largely to its comprehensive and unique mix of product offerings. We thought it’s time we spoke about some of these already-famous offerings to enlighten potential new users. So, this piece of communications aims to do just that – tell the viewer in a clear, product-demo sort of way, why Moneycontrol.com  is a leader.”

Moneycontrol.com has been the leader in its segment for more than 14 years and the recent comScore numbers reiterate its leadership with Moneycontrol.com being way ahead of its competitors across all parameters.

Rubeena Singh, Business Head, Moneycontrol.com, said, “Moneycontrol.com is India’s premier financial information portal. Almost the entire universe of business and financial information users visit Moneycontrol.com everyday for a host of services that help the user make informed decisions about their investments. The idea of the TVC is to tell people about the advantage that Moneycontrol.com offers in a clutter breaking way.”

The TVC:



Agency: Contract India

Creative Team: Team Contract

Client Servicing: Rajat Pandey, Nikita Agarwal

Account Planner:  Chetan Mane

Agency Producer: Mahen Solanki

Production House: Climb Media

Director: Kireet Khurana

Producer: Raviraj Wade

Music: Ashish Jha


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