Havas Media Group wins LG Electronics global business

BestMediaInfo.com had broken the news of LG India's media business moving to Havas Media Group on Tuesday, August 6, 2013, and that it would be serviced by Havas Media's second agency, Arena. Our report also mentioned that the account had moved globally. As confirmation of our news, Havas Media Group today put out a press communique making the announcement officially

BestMediaInfo Bureau | Delhi | August 8, 2013

BestMediaInfo.com had broken the news of LG's media business moving to Havas Media Group on Tuesday, August 6, 2013, including details of the account being managed in India through Havas Media's second agency, Arena. Our report also mentioned that the account had moved globally. As confirmation of our news, Havas Media Group today put out a press communique making the announcement officially.

The press statement says that Havas Media Group has been named the primary media partner for LG Electronics following an open, competitive review. Managed under its Arena brand, the group will oversee LG Electronics' media business in over 60 countries. The announcement follows the unveiling of LG's new corporate identity last week.

Dominique Delport, Havas Media Group Global Managing Director who led the pitch commented: “LG is one of the most prestigious and sought-after global electronics brands to go into pitch this year. LG's passion in using technology to create happier, more satisfying lives for consumers around the world works with our long standing investment into meaning communications with our Meaningful Brands analysis. The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the Group creates a strong foundation from which to build this important partnership.”

Arena will continue to be managed by Havas Media Group's Executive Committee, led by Alfonso Rodés, Havas Media Group's CEO and Dominique Delport. It may be mentioned here that Anita Nayyar heads both Havas Media and Arena in India.

“We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG,” said Ki-wan Kim, Executive Vice-President and Global Marketing Officer at LG Electronics. “LG draws its inspiration from real consumers around the world and with Havas as our media partner, I'm optimistic that we'll be able to engage consumers in meaningful ways that make them smile.”

“This is another large global win for the Havas Media Group and demonstrates the success of our recent “digital and data” integration strategy,” said Rodés. “Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility.”

Also read: LG moves media business to Havas Media

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