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GroupM appoints Atique Kazi to lead Xaxis in India

He moves from from Yahoo! where he led the Planning and Strategy division for Y! Studio, EMEA region, based out of London

BestMediaInfo Bureau | Delhi | August 23, 2013

Atique Kazi

GroupM has announced the appointment of Atique Kazi as Director, Xaxis India. He joins GroupM from Yahoo! where he led the Planning and Strategy division for Y! Studio, EMEA region, based out of London. Kazi has also been part of The Economist Group and The Times of India Group.

GroupM launched Xaxis last year as a media company for the digital age. It places targeted advertising across the digital media landscape through the intelligent application of data and technology. Xaxis provides attributable results by enabling powerful, resonant connections between brands and their consumers.

Kazi has good experience of the international markets leading large teams. At GroupM he will report to Prasant Kumar, Head of Trading, and Tushar Vyas, Head of Digital, GroupM India.

Kumar said, “Atique brings with him a decade of experience traversing sales, strategy, partnerships and new media technologies. His international experience coupled with his passion for digital and brands will help us scale Xaxis and make it a truly new age company. Atique’s experience in international markets and leading large teams will be an advantage to Xaxis and help achieve our mission.”

Kazi said about his new role, “I look forward to an exciting and enriching career at Xaxis. My priority is to leverage my international exposure and digital experience to enhance GroupM’s vision. I would like to have each and every client to see a marked increase in the quality of work they receive from Xaxis and help them lead in their field.”

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