Winner to get a chance to sing in leading Bollywood production
BestMediaInfo Bureau | Delhi | August 12, 2013
92.7 Big FM has announced the final leg of its ‘Big Golden Voice’ contest, a first-of-its-kind radio-based talent hunt that was organized across the network’s 45 stations. The final round will be judged by the Bollywood playback singer Abhijeet who will identify one ‘Big Golden Voice’ of the country.
The contest witnessed an overwhelming response across India, with scores of talented singers participating in the hunt. The show gives the winner a fantastic opportunity to sing in a top Bollywood production that will release this year or in the first quarter of next year.
After launching the contest in July, Big FM has shortlisted 45 voices from each station. These were shortlisted to 12 singers who have been chosen to sing in the finals and will perform before Abhijeet. For many years, Abhijeet has dominated the Bollywood industry and has been the preferred voice for some of the biggest stars like Shah Rukh Khan, Saif Ali Khan, Salman Khan, Aamir Khan, Hrithik Roshan and Ajay Devgan among others. Entries to the show were received through SMS and phone-in city-level auditions.
Present at the launch was the judge himself,Singer Abhijeet Bhattacharya along with top 6 contestants including Nagesh Pawar (Solapur), Prachi Mehta (New Delhi, )Nithin Raj (Trivandrum), Devyani Pareek (Ajmer), Nikhil Majhotra (Jammu) and Mona Shevade (Indore)
Bringing the excitement of reality television to radio, the finals of the Big Golden Voice contest will be aired on 92.7 Big FM every Saturday and Sunday where three singers will be eliminated every Saturday. The show debuted on the station on Sunday, August 11, and the grand finale will be aired on September 14, 2013.
Ashwin Padmanabhan, Business Head, Big FM, said, "Big FM is proud to have reached the finals of the Big Golden Voice contest, a first-of-its-kind radio based talent hunt. Individuals often have abilities that go undiscovered. We are glad that the competition has provided many gifted voices a chance to sing. We thank singer Abhijeet for partnering us in this endeavour and look forward to discovering the new Big Golden Voice of India in the finals. While the contest encourages talent and provides them with new opportunities to bring out their best, it also presents fresh and exciting content to listeners of Big FM."
Tushar Murdeshwar, Vice-President – Marketing, Consumer Division, Johnson & Johnson, said, ‘Benadryl, the sponsor of the show, has always been at the forefront of innovation and it remains our endeavour to provide tailor-made solutions to address all symptoms in the cough category. As a cough solutions expert, we understand the impact that a bout of cough can have on one’s voice, especially to the golden voice of a singer. Through this association, we hope people become aware of the importance of timely and effective care for cough as per their symptoms.”