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EMVIES 2013: Mindshare leads with 25 shortlists
Maxus secures 20 nominations followed by Lodestar UM with 16. Madison and Mediacom have 12 shortlists each
BestMediaInfo Bureau | Delhi | August 12, 2013
/ "emvies-2013")
EMVIES 2013 has announced the shortlisted case studies that will compete for India's most prestigious and coveted media awards. The winners will be announced at the EMVIES 2013 Finale on Friday, September 6, 2013 at Taj Lands End in Mumbai.
This year, a total of 124 entries have been shortlisted across all categories. Mindshare leads the tally with 25 shortlists followed closely by Maxus with 20 nominations. Lodestar UM has secured 16 nominations while Madison and Mediacom have 12 shortlists each.
Ogilvy India and DDB MudraMax are tied with 10 nominations each.
The final round of judging will take place from August 21 to 23, 2013.
| EMVIE 2013 - Shortlisted Case Studies (124) | |||
| Best Media Strategy - Consumer Products | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Maxus | Nescafe | Nescafe Moodies |
| 2 | Mindshare | Clear Anti Dandruff Shampoo | Clear Marries Cinema |
| 3 | Lodestar UM | Maaza | Celebrating Festivals The Maaza Way ! |
| 4 | OMD India | Johnson's Baby | Share the language of love |
| 5 | Lodestar UM | Saridon | Saridon- 'National Headache Reliever' |
| Best Media Strategy - Consumer Durables | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | MediaCom Communications Pvt. Ltd. | Vespa | Vespa: Un-Scooter the Scooter |
| 2 | Mindshare | Godrej Appliancer Range | Godrej One Watt |
| 3 | MediaCom Communications Pvt. Ltd. | Volkswagen | Post- It To Win It |
| 4 | Maxus | Fiat | The Advantage of Disadvantage |
| Best Media Strategy - Services | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | ibs | Tata Docomo | Hyper Personalization- The World's first CRM Powered Digital Media Campaign |
| 2 | Mindshare | American Express | Amex Breaking The Cutter, Breaking The Terminal Pattern |
| 3 | MEC | Reliance Mobile | Dual Search |
| 4 | Maxus | Vodafone | 35Mn consumers now spend 3x times more on Vodafone |
| Best Media Strategy - Media / Media Property | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Mindshare | ABP Ananda | Cholchhe Na Aar Cholbe Na- "Can't Happen", Won't Happen Anymore !! |
| 2 | Lodestar UM | Coke Studio | Coke Studio - Match me if you can |
| Best Media Innovation - Radio | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Mindshare | Closeup Toothpaste | India's Favourite Non - Sporting Game |
| 2 | Maxus | Colors : Bigg Boss 6 | Audio Transformed To Visual |
| 3 | Lodestar UM | Saridon | Saridon National Headache Reliever |
| 4 | Maxus | Sur Kshetra On Colors | Mile Sur Mera Tumhara |
| Best Media Innovation - Direct Marketing | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Ogilvy India | Lifebuoy | Lifebuoy Roti Reminder |
| 2 | GroupM Dialogue Factory | Municipal Corporation Of Greater Mumbai | Sweet Of Life |
| 3 | Ogilvy India | Vodafone Corporate | Vodafone Musical Earmuff |
| 4 | DDB Mudra Max | Birla Sun Life Insurance | Agent On Track |
| 5 | Ogilvy India | Akanksha Foundation | Classroom Mumbai |
| Best Media Innovation - Cinema | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Ogilvy India | Fevicol | 'Fevicol Se' - In-Song Placement |
| 2 | Mindshare | Lifebuoy Handwash | Chintoo - The Reel Hero Who Made Interval A Fun Memorable Experience |
| 3 | Lodestar UM | Tata Nano | From Reel To Real |
| Best Media Innovation - Out Of Home | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Madison Media Pinnacle | Cadbury Celebrations | Sister's Street |
| 2 | Mindshare | Horlicks | Horlicks Aahar Abhiyaan |
| 3 | DDB Mudra Max | Adventure 18 | Window Washer |
| 4 | MediaCom Communications Pvt. Ltd. | Volkswagen | Post - It To Win It |
| 5 | DDB Mudra Max | Country Inn & Suites | Earth Hour Happy Hour |
| Best Media Innovation - TV - Consumer Products | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Madison Media Pinnacle | Cadbury Celebrations | Gift a Diwali |
| 2 | MEC | Colgate Dental Cream | Chota Reporter |
| Best Media Innovation - TV - Services | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Lodestar UM | Tata Docomo | The Big Story |
| 2 | Maxus | Vodafone | 'Alag Log, Alag Zarooratein' |
| Best Media Innovation - TV - Media / Media Property | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Maxus | Nokia Lumia | Your Wish Is My APP |
| Best Media Innovation - Sponsorship | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Mindshare | Lay's | What's Cooking ..... Good Looking !! |
| 2 | Lodestar UM | Tata Nano | Nano Drive - Athon |
| 3 | Madison Media Plus | Bharti Airtel | India's First Social TV |
| 4 | Lodestar UM | Amul Milk | Making Milk Exciting- The Olympics |
| 5 | Maxus | Vodafone | 'Alag Log, Alag Zarooratein' |
| Best Media Research Using Proprietary Data | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Madison Media Pinnacle | Cadbury Gems | Engaging The "Umarless" Audience |
| 2 | Starcom MediaVest Group | Starcom MediaVest Group | A POEM with Numbers |
| 3 | Madison Media Pinnacle | Cadbury | Digital Consumer Clusters |
| 4 | Maxus | Agency Research | Facebook- Giving new defination to likes- Part 2 |
| 5 | Madhouse India | MadPlanner | No ComScore No Problem MadPlanner answered the problem of no ComScore for mobile media planning |
| 6 | Maxus | Agency Research | I know what you will do next Summer |
| Best Media Research Using Existing Data | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Starcom MediaVest Group | Starcom MediaVest Group | Inflation Kitna Hoga? |
| 2 | Lodestar UM | Tata Aria | RJ Matrix - A Planning Blueprint For Radio FM |
| 3 | Starcom MediaVest Group | Starcom MediaVest Group | Is 5 > 6.25? Maybe.... Looking Beyond the Numbers - Using the Numbers |
| Best Media Innovation - Ambient Media | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Ogilvy India | Lifebuoy | Lifebuoy Roti Reminder |
| 2 | DDB Mudra Max | The Dyslexia Association Of India | Dyslexia |
| 3 | Ogilvy India | Akanksha Foundation | Classroom Mumbai |
| 4 | Mindshare | Horlicks | Horlicks Aahar Abhiyaan |
| 5 | Ogilvy India | Fevicol | Fevicol 'Free Store' |
| Best Media Innovation - Digital (Search) | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Interactive Avenues Pvt. Ltd. | eBay India Pvt. Ltd. | There is always a first time at eBay |
| 2 | MEC | Reliance Mobile | Dual Search |
| 3 | Maxus | Fiat | The Advantage of Disadvantage |
| Best Media Innovation - Digital (Social Media) | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | ibs | Tata Docomo | Hyper Personalization- The World's first CRM Powered Campaign on Social Media |
| 2 | Maxus | Nokia Asha 200 | World's first reality show Nokia Mobile antakshari |
| 3 | MediaCom Communications Pvt. Ltd. | Pampers | Mother calling Mother! |
| 4 | Mindshare | AXE Deodorant | 5.2 years of digital content viewed in just 6 months! |
| Best Media Innovation - Digital (Mobile / Handheld Devices) | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | ibs | Tata Docomo | Hyper Personalization- The World's first CRM Powered Mobile Campaign |
| 2 | Madison Media Pinnacle | Halls | Mobile Breath Machine |
| 3 | Maxus | YouTube | Mobile Goes Social with PRBT |
| 4 | Interactive Avenues Pvt. Ltd. | Mahindra & Mahindra Ltd. - Xylo | Coffee with Xylo |
| 5 | Maxus | Nokia Lumia 510 | Social Sharing is now trendifying |
| 6 | MediaCom Communications Pvt. Ltd. | Pampers | Missed call makes parenting easy! |
| 7 | Maxus | Nokia Asha 200 | Antakshari: Mobile Stealing the show from TV..... & spends too |
| Best Media Innovation - Digital (Display) | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | ibs | Tata Docomo | Hyper Personalization- The World's first CRM Powered Display Campaign |
| 2 | MediaCom Communications Pvt. Ltd. | Duracell | Duracell- Let the Music play! |
| 3 | Maxus | Mathrubhumi - Club FM | World's first on Demand Web Radio Station Created Inside a Banner |
| 4 | Lodestar UM | Microsoft (Office 365) | India's First ever Business Calculator That Finally made the Union Budget Intelligible |
| Best Media Innovation - Digital (Video) | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | MediaCom Communications Pvt. Ltd. | Volkswagen Jetta | You-Tube Test Drive |
| 2 | Mindshare | AXE Deodorant | 5.2 years of Digital Content viewed in 6 months!! |
| Best Ongoing Media Campaign | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Madison Media Pinnacle | Cadbury Dairy Milk | Shubharambh |
| 2 | Mindshare | Clinic Plus | Clinic Plus Chulbuli Hai Na.... |
| 3 | Madison Media Infinity | Parachute Advansed Ayurvedic Hair Oil | Engineering Recommendations |
| 4 | Mindshare | Surf Excel | "Nanhe Patrakar Se Nanhe Farishton ka Safar" |
| 5 | Lodestar UM | Coke Studio | Endless Journey Of Music - Coke Studio |
| 6 | Maxus | Vodafone | Vodafone ZooZoos: Convergence of Paid, Owned and Earned Media |
| Best Media Innovation - Branded Content | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Madison Media Pinnacle | Cadbury Dairy Milk | The Wedding Song |
| 2 | Ogilvy India | The Economist | Joy Of Reading |
| 3 | MediaCom Communications Pvt. Ltd. | P & G Corporate | People's Choice Awards |
| 4 | Ogilvy India | Fevicol | 'Fevicol Se' - In-Song Placement |
| 5 | Mindshare | Closeup Toothpaste | Closeup Muskaan Begum |
| 6 | MediaCom Communications Pvt. Ltd. | Gillette | Soldier For Women |
| 7 | Mindshare | Axe Deodorant | 5.2 years of content interaction in just 6 months !! |
| 8 | Starcom MediaVest Group | Haywards 5000 Hausla Buland Academy | Haywards 5000 Hausla Buland Academy |
| Best Media Innovation - Print (Dailies) | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | MediaCom Communications Pvt. Ltd. | Volkswagen | Shiver Of Excitement |
| 2 | Mindshare | Dove Elixir | The Power Of Illusion |
| 3 | Maxus | Titan Industries - Sonata | Newspaper Blackouts? |
| 4 | Mindshare | Lifebuoy Handwash | Chintoo's Lifebuoy Adventure - Disrupts His 21 yrs Journey |
| 5 | Lodestar UM | Tata Docomo | Unfinished Stories |
| Best Media Innovation - Print (Magazines) | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | DDB Mudra Max | Femina | User Generated Magazine : Made By You |
| Best Media Innovation - Events | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Madison Media Pinnacle | Cadbury Dairy Milk | When Mishti Weds Cadbury |
| 2 | DDB Mudra Max | Save The Children India | Chotu CEO |
| 3 | Ogilvy India | Akanksha Foundation | Classroom Mumbai |
| 4 | DDB Mudra Max | Rotary Eye Bank | Play God |
| Best Integrated Campaign - Media / Media Property | |||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE |
| 1 | Mindshare | ABP Ananda | Cholchhe Na Aar Cholbe NA : "Can't Happen", Won't Happen Anymore !! |
| Best Integrated Campaign - Consumer Products | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Madison Media Pinnacle | Halls | Breathe the change |
| 2 | MEC | Colgate Dental Cream | Chota Reporter |
| 3 | Madison Media Pinnacle | Cadbury Dairy Milk | The Grand Indian Mishti Wedding |
| 4 | OMD India | Johnson & Johnson - Stayfree | Stayfree Women for Change |
| 5 | MediaCom Communications Pvt. Ltd. | Gillette | Soldier for Women |
| 6 | Lodestar UM | Coke Studio | Coke Studio : One with youth |
| Best Integrated Campaign - Consumer Durables | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | MediaCom Communications Pvt. Ltd. | Volkswagen | Post - It To Win It |
| 2 | Lodestar UM | Tata Vista D90 | Vista D90 - Creating Thrill Across Media |
| Best Integrated Campaign - Services | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Mindshare | Idea | India beats to the tune of "Honey-Bunny" |
| 2 | Lodestar UM | Tata Docomo | The Complete Story |
| 3 | DDB Mudra Max | Nirmal | Marks For Sports |
| 4 | Lodestar UM | Microsoft (Office 365) | Even technology has the power to paint the town, Orange (in our case)! |
| 5 | Maxus | Vodafone | 35Mn Consumers now spend 3x times more on Vodafone |
| Young Emvie of The Year | |||
| No. | Agency Name | Brand Name | Name Of The Person |
| 1 | Mindshare | Lakme/ FAL/ Clear | Khushboo Mendonca |
| 2 | DDB Mudra Max | 90 Nano Stories, Generation Einstein 3.0, Cycle Agarbatti, Vivel Dhoop ki Rani | Arjun Paul Vedanayagam |
| 3 | Mindshare | Close Up, Pepsodent, Domex, CIF | Farah Siddiqui |
| 4 | Maxus | Hero Motocorp Ltd. | Megha Ahuja |
| 5 | Mindshare | Clinic Plus, Clear Anti Dandruff Shampoo, Tresemme, Brylcreem | Neel Pandya |
| Best Use of a Bollywood Celebrity In Media, Powered By Zoom | |||
| No. | Agency Name | Brand Name | Caption Title |
| 1 | Mindshare | Brooke Bond Red Label | Red Label Health Challenge |
| 2 | DDB Mudra Max | Nirmal | Marks For Sports |
| 3 | Mindshare | Ponds White Beauty Facewash | Alia Bhatt Comes To The Rescue |
| 4 | Discovery Networks Asia-Pacific | Discovery Channel | Discovery Channel's Association With YRF's Jab Tak Hai Jaan |
| 5 | Mindshare | Active Wheel | "Tiger Ne Ghumaya Entertainment Ka Wheel" |