The shortlisted entities are Kantar Media, Nielsen, Civolution, Cross-tab and DA Media. TAM had also put in its application
BestMediaInfo Bureau | Delhi | August 16, 2013
It is learnt from informed sources that BARC has shortlisted five bidders for the technology part of the new television ratings system that it proposes to set up by the middle of next year. The shortlisted entities are Kantar Media, Nielsen, Civolution, Cross-tab and DA Media.
Significantly, TAM Media Research had also put in a bid but its application did not find favour. Interestingly, while TAM has lost out in its bid, its parents – Nielsen (India) Pvt Ltd and Kantar Market Research – have both made it to the shortlist.
According to sources in BARC, the response from international technology companies specialising in audience measurement was “overwhelming”.
Civolution, a Dutch company, is a provider of technology and services for identifying, managing and monetising audio and video media content. The company offers a portfolio of proprietary and patented digital watermarking (audio and video) and digital audio and video fingerprinting technology solutions for media protection – forensic tracking of media assets in pre-release, digital cinema, Pay Television and online; media intelligence – audience measurement, broadcast monitoring, internet and radio tracking; and media interaction – Automatic Content Recognition. It is spin-off from Royal Philips Electronics.
US-headquartered Cross-Tab is a leading marketing services and market research outsourcing company. It offers a full range of market research operations, marketing services, and data analytics solutions to clients combined with strong technology and process orientation. Cross-Tab has been recognized as an industry leader by respected bodies such as IAOP, Red Herring, Deloitte and Black Book of Outsourcing. The company recently decided to increase its headcount in India to 2,000 from the present 600 people in the next three years and open a third office in the country.
UK-based Kantar Media offers a range of media insights and audience measurement services through the analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media was formed following WPP Group’s acquisition of TNS Media and KMR Media in 2008.
Nielsen is an American global information and measurement company with headquarters in New York. The American company was among the first to start measuring television audiences in 1950, known as Nielsen Ratings. Nielsen already has large-scale operations in India.
DA Media is a Finland based company and is widely known in the European market.