The new positioning is a blend of traditional and modern elements
BestMediaInfo Bureau | Delhi | July 16, 2013
Zee News Ltd, comprising eight national and regional channels in its bouquet, yesterday announced that it has embraced a new philosophy alongwith a new identity. Zee News Ltd will now be Zee Media Corporation Ltd with a new tagline, ‘Vasudhaiva Kutumbakam - The World is My Family’, and a new logo.
The new positioning is a balanced blend of the traditional with modern elements. The words ‘Vasudhaiva Kutmbakam’ contain a Devnagri line over them, further enhancing the blend, and also reflecting the media conglomerate’s rich heritage, as well as showcasing its contemporary outlook. The ‘Dands’ (?? ??) on either side of Vasudhaiva Kutumbakam amplify the authentic Vedic origin of the ideology. They also signify the essence of ‘completeness’.
Another important component of this visual identity is the ‘tilak’, which signifies the mark of welcoming someone in your home. This largely speaks on behalf of the brand ZEE, which cherishes the family being built across the globe.
Alok Agrawal, CEO, Zee Media Corporation, said, “In our journey of over 14 years, we have reached the landmark of 100 million viewers, touching and enriching their lives, making them a part of our family. This new identity is a reflection of our thoughts. We welcome the entire World to be a part of this family.”
“Evolution is necessary as it allows a brand to adapt to the changes in its environment. This is an evolution of the thought at Zee Media Corporation where we will share our views much more boldly on a global scale. We henceforth announce to all, including our media affiliates, clients and vendors, that we are Indian but international,” Agrawal added.
Zee Media Corporation is the largest news network in India, comprising Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta & Zee 24 Ghantalu.Own BestMediaInfo Android app for fastest updates and breaking news. Click here to download for free.