Yebhi.com wins mandate to create online shopping platform for IRCTC

The mandate is to deploy the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement

BestMediaInfo Bureau | Delhi | July 18, 2013

It is one of the biggest partnerships in the E-commerce in India, IRCTC, the subsidiary of the Indian Railways has partnered with Shop Online Trading Pvt Ltd. (SOTPL) a franchisee of India's leading Online Lifestyle and Home portal - Yebhi.com, marking its entry into Online Shopping.

Through this strategic tie-up SOTPL & Yebhi.com will be responsible for developing and managing the e-commerce platform for IRCTC. It will be responsible for end-to-end customer experience from User Interface design on the IRCTC Shopping page to final delivery of the product to the customer.

“We are thrilled to partner with IRCTC India's largest e-commerce website, and look forward to this mutually beneficial association. With this association IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi.com and at the same time Yebhi.com is able to reach out Real India that starts from tier 2 - tier 3 cities and goes deep into tier4 and 5 cities.” says Manmohan Agarwal CEO Yebhi.com

IRCTC gets close to 1.2 million daily visits generating 180 million transactions every year thus making it the largest Ecommerce site in the country. Yebhi.com gets close to 100 million visits per annum and does over 2 million transactions every year. With both Yebhi.Com and IRCTC jointly reaching out to such a huge number of customers will get many more new users to trial online shopping thus giving a huge boost to the fledgling Ecommerce Industry in India and help taking online shopping to Real India.

The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform. The tender was open for established Ecommerce companies with minimum annual turnover of INR 40 crore from B2C e-commerce business in the last financial year and having a catalog of over 500 brands and offer merchandise from minimum five product categories.

As per the contract SOTPL will be deploying the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement.

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