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Tata Capital aims to do it right

Aimed at children, it launches ‘Do Right Stories’, part of the Do Right initiative for a better society

BestMediaInfo Bureau | Mumbai | July 18, 2013

The ‘Do Right’ initiative by Tata Capital aims at inspiring and inculcating the ‘right’ values in children from a young age, so that an overall positive impact is made in society at large. The initiative, reflective of Tata Capital’s brand promise of ‘We only do what’s right for you’, is an attempt to get parents and other adults to spread the spirit of ‘doing right’, inspiring children through their actions.

As a key step in the ‘Do Right’ initiative, Tata Capital has launched the ‘Do Right Stories’, a compilation of warm, heart-warming stories of children exhibiting the spirit of ‘do right’ in their daily lives. Individuals are encouraged to share their childhood stories or stories of their children exhibiting values such as trust, respect and honesty on the Do Right Stories platform on the website www.doright.in. The best stories will be used in a physical Do Right book that will be subsequently launched. The objective of Do Right stories is to provide a medium from which kids and adults can draw inspiration and learn from real-life ‘Do Right’ examples.

The Do Right initiative also features the Tata Capital signature song, the lyrics of which have been written by legendary lyricist Gulzarj and whose music has been composed and performed by the musical trio of Shankar Mahadevan, EhsaanNoorani and Loy Mendonsa. The lyrics weave the spirit of Do Right effortlessly with the music, and warmly encourage people to join the initiative and spread the Do Right spirit.

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