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Sanjay Behl joins Raymond as CEO - Lifestyle Business

He has moved from Reliance ADAG after an eight-year stint, having held the positions of Group Head of Brand and Marketing, and CEO of Reliance DTH. He was also National Head for Sales & Distribution at Reliance Communications

Sanjay Behl joins Raymond as CEO - Lifestyle Business

He has moved from Reliance ADAG after an eight-year stint, having held the positions of Group Head of Brand and Marketing, and CEO of Reliance DTH. He was also National Head for Sales & Distribution at Reliance Communications

BestMediaInfo Bureau | Delhi | July 19, 2013

Sanjay Behl

Sanjay Behl has recently joined Raymond Limited as CEO - Lifestyle Business, which comprises the company’s core businesses of textiles, and apparel & retail. Having worked across diverse industries such as consumer goods and services, Behl brings a wealth of experience in business leadership and operational management.

Behl has joined Raymond from Reliance ADA Group where he performed leadership roles across different spheres over the last eight years. At Reliance ADAG, he held the position of Group Head of Brand and Marketing, and CEO of Reliance DTH. He was also National Head for Sales and Distribution at Reliance Communications. Having started his career with Hindustan Unilever, he has also worked with Nokia at Asia-pacific and Global levels.

Behl said about his new role, “I am delighted to join the Raymond team and am inspired to begin my innings in the ever evolving textile industry. Rapid change in consumer aspirations coupled with growing discretionary spend on lifestyle goods poses a tremendous opportunity for the market leading and highly respectable brand portfolio at Raymond, both in ‘Ready-to-Stitch’ textile fabric and ‘Ready-to-Wear’ branded apparel segments.”

Behl is an engineer from IIT BHU (Varanasi) and an MBA from Sydenham Institute of Management, Mumbai. He is also an avid enthusiast of technology and gadgets, a diehard cricket aficionado and enjoys painting in his leisure time.

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