Nitin Nishandar is TNS' APAC Head for Brand & Communication

Nishandar brings 18 years research industry experience to his new role and 12 years in Asia

BestMediaInfo Bureau | Delhi | July 2, 2013

Nitin Nishandar

TNS has appointed Nitin Nishandar as Regional Managing Director for the Brand & Communication practice in Asia Pacific, reporting to Chris Riquier, CEO, Asia Pacific. Based in Singapore, Nishandar brings 18 years research industry experience to his new role and 12 years in Asia.

A world leader in market research, global market information and business analysis, TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

Riquier said, “Nitin is a strong, client-centric leader who has extensive experience of helping our clients to develop winning brand and communications strategies. We're delighted to recognise his contribution with this promotion and pleased to support his career development at TNS.”

As Head of Brand & Communication, Asia Pacific, Nishandar will lead a team of experts across the region as they advise clients on strengthening their brands, increasing the effectiveness of communications campaigns and ultimately, driving sales.

Nishandar commented, “It is exciting times for brand & communication research as the ways customers experience and connect with brands have seen huge changes. TNS has invested heavily to develop innovative solutions to meet the changing needs of our clients. I'm delighted to lead TNS's team of incredible practitioners in this field.”

Nishandar has worked for TNS for 12 years, managing significant clients in markets including Egypt, India, Taiwan and Thailand before moving to Singapore. Prior to taking on this new role, he was responsible for client service in Singapore and led one of TNS's largest accounts regionally. He moved into his new role with effect from yesterday.

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