MTV gives entertainment a new twist with the 'Badmaash of Big Boss'

Comedy reality series 'Time Out with Imam Siddique – Ek Insaan, Kai Pehchaan' will be on air every Sunday at 7 PM starting July 14

BestMediaInfo Bureau | Delhi | July 10, 2013

Aditya Swamy and Imam Siddique at the launch of MTV Time Out with Imam

Funny, outrageous, mocking and over-the-top… MTV India is introducing a twist in comedy-reality through the launch of its new show with the most colourful personality on Indian television – Imam Siddique. The show titled 'Time Out with Imam – Ek Insaan, Kai Pehchaan' will premiere on July 14, 2013, and air every Sunday at 7 PM.

Speaking on the launch of the show, Aditya Swamy, EVP and Business Head, MTV India, said,  “We are constantly looking to launch new and innovative formats. And this time we open up a brand new genre – Comedy Reality. Young people are constantly looking for out of the ordinary entertainment and there is no one who is more out there than Imam. A total entertainer who caught the fancy of the entire country now has his very own show. Everything about the show is surreal, the situations, the promos and even the marketing. Spending just a day with Imam is full of surprises, 13 weeks is going to be a riot!”

The show will take you through Imam's daily life, his many moods, and his move towards accomplishing that one goal in life – making it big in Bollywood. He knows this time he will strike it right with the right weapons of success through his entourage – a hot-shot manager, a well-connected sexy publicist, a bright helpful assistant and a young enthusiastic intern.

The 13-part series will document his journey as he expresses his take on various high profile events that will be topical – cricket, films, TV, music, fashion…Nothing will be spared by Imam. From reconnecting with his old Bigg Boss frenemies to making a music video on his favourite city Mumbai and styling an IPL team, Imam will be seen doing it all. The show will also boast of a continuous flow of celebrities acquainted with Imam who are sure to bring the best and worst out of him.

'Time Out with Imam – Ek Insaan, Kai Pehchaan' will once again make the audience sit up and take notice of the protagonist who entertained them with his unique personality. Imam will be funny, straightforward, unapologetic and larger than life. In short, he will be himself!

Taking a page out of the book of infamous celebs that have made a fabulous living for themselves by being themselves, this annual property will chronicle the life of one such celebrity who is making waves for their antics.

Expressing delight of staring in his own show, Imam Siddique said, “I am extremely happy that MTV has given me this opportunity to connect with my fans again. I enjoy reality shows as I don't have to pretend to be someone else. Through this show, my fans will be able to see different facets of my personality. I am sure they will enjoy the show immensely and get to see the real me.”

The show will be supported by an extensive 360 degree marketing campaign. In confluence with Imam's personality, MTV will be promoting the show by joining hands with the rickshawallas in Mumbai. Adding to the shock value, the entire city will be swarmed with 500 Imams all around them as the rickshawallas and promoters will be seen wearing Imam masks. The channel will also connect with its audience through the launch of a new app, Imamogram, which will help fans say something bold and cheeky to anyone they want with a personalised message delivered by Imam himself. The series will see real time radio integration in an episode for the first time in a show.

With all this and a lot more in the pipeline, 'Time Out with Imam – Ek Insaan, Kai Pehchaan' is sure to take the entertainment world by storm. The show will be a complete mix of entertainment and drama, coupled with Imam's legendary notorious frolics. As they say, you can love him, you can hate him, but you definitely can't ignore him!

Info@BestMediaInfo.com

Info@BestMediaInfo.com