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Max Hegerman joins Edelman Digital India as Managing Director

Edelman India expands digital investment, adopts global ‘Edelman Digital’ branding

BestMediaInfo Bureau | Delhi | July 18, 2013

Max Hegerman

Edelman India today announced the appointment of Max Hegerman as Managing Director, Edelman Digital – India, in a move to strengthen the firm’s digital offering. The appointment is being announced in conjunction with the firm’s adoption of ‘Edelman Digital’ global branding. Hegerman will report to Gavin Coombes, President of Edelman Digital Asia Pacific, Middle East and Africa.

With over 20 years of experience in advertising, marketing, branding and communications, Hegerman will lead the expansion of Edelman India’s growing digital offering. He has spent the past six years in key digital agency leadership positions in China and India. His experience includes a wide range of new media and integrated creative solutions for new brand launches, product line introductions/extensions and brand re-engineering.

Prior to joining Edelman, Hegerman was Head of Digital and CEO at Hungama Digital Services, and before that he was he was JWT India’s Head of Digital Operations. Over the years, he has worked across organisations such as Tribal DDB, India; TBWA\Media Arts Lab, Beijing; BBDO, Chicago, Illinois; Goodby Silverstein & Partners, San Francisco, California, and Wieden+Kennedy, Portland, Oregon, amongst others.

“I am confident that Max’s leadership and the global exposure from Edelman Digital will provide the necessary boost for taking our digital offering to the next level. Edelman Digital will firm up our capabilities in research and insights, social media marketing, content production and syndication, social and reputational search, web and mobile development, blogger engagement, digital crisis management and a number of other areas.” said Robert Holdheim, CEO - South Asia, Middle East, Africa and managing director, Edelman India.

“I welcome Max to Edelman Digital, where our work on clients such as Hewlett-Packard and General Electric has already created a strong reputation for us. Max’s experience of more than 20 years across the industry will help us tremendously in addressing the increasing digital needs from our clients in India,” said Coombes.

“As a digital guy, I am really excited to be a part of Edelman India, and to lead the establishment of Edelman Digital – India,” commented Hegerman. “Edelman’s global experience and award-winning digital practice is impressive. And, with Edelman India’s focus on Integrated Brand Engagement, digital is a critical component of the organisation’s unique approach. I am confident that Edelman Digital – India will help drive an even higher level of brand immersion and engagement for the clients we work with, and hope to work with.”

Hegerman has received several industry accolades, including Digital Juror, Spikes Asia (2012), and Gold Lion (Grand Prix) at Cannes for Nike ‘Skateboarding’ in 1998.

Edelman Digital is the world’s first and largest global social agency with over 800 employees worldwide. It leverages the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for clients and tangible value for their stakeholders.

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