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Draftfcb Ulka appoints Mahuya Chaturvedi as Managing Partner of Cogito Consulting

She joins the agency from Aditya Birla Group where she handled several brand launches and brand extensions for five years

BestMediaInfo Bureau | Mumbai | July 25, 2013

Mahuya Chaturvedi

Mahuya Chaturvedi has joined Draftfcb Ulka Group’s Cogito Consulting as Managing Partner, based in Mumbai. Mahuya has over 18 years of experience in marketing, media and sales. She has handled assignments in Mindshare and Lodestar Universal, and has worked on brands such as L’Oreal, DeBeers, Godrej, Radio City and Trent. Prior to joining Cogito she was with the Aditya Birla Group for five years handling several brand launches and brand extensions.

Mahuya is an MBA and has rich experience in orchestrating research, analytics and model building to predict consumer behavior in media and Marketing ROI. Her work has won widespread industry recognition and awards.

M G Parameswaran of Draftfcb Ulka Group commented that “Mahuya brings in some really valuable experience to our Cogito Consulting arm. She is no stranger to the Group having worked for five years at Lodestar. It is a second innings for her and I am sure, just as the first time, she will once again be a great contributor to the intellectual fire power of the agency group.”

Mahuya Chaturvedi said “The impressive array of clients that Cogito has worked on, its international quality tools and its strategic contribution to some of the leading brands in the country is an opportunity that I greatly value to work with. It holds a special place in its constant endeavor to seek new answers, apply new tools to create new advantages in the challenging market place of today!”

Cogito Consulting is the independent brand and competitive strategy consulting arm of Draftfcb Ulka Group. Cogito has handled consulting assignments across diverse industry sectors such as automotive, consumer products, financial services, apparel/fashion, pharmaceuticals, services etc for clients companies including Wipro, Tata Motors, Zurich, Marico, ITC Foods, Sunkist, Abbott, Cadbury, USV etc. The division is manned by highly qualified team of professionals with vast experience across diverse domains. In addition to consulting assignments the unit also conducts knowledge sharing seminars and workshops across the country.

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