Dentsu Kochi wins creative duties of Jayalakshmi Silks

With Jos Alukkas and Jayalakshmi Silks in the kitty, Dentsu Communications Kochi now has a strong platform to build further

BestMediaInfo Bureau | Delhi | July 2, 2013

Dentsu Communications, Kochi, has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks. Considered to be one of Kerala's most prestigious clients, Jayalakshmi Silks currently has showrooms in Kochi, Kozhikode, Thrissur and Thiruvananthapuram.  Jayalakshmi was always in the forefront of fashion since the time they were established in 1947.

Arijit Ray

On winning the account, Arijit Ray, CEO, Dentsu Communications, said, “We are delighted to have Jayalakshmi Silks on board. It is a brand of great repute in Kerala. We look forward to a partnership that will create a compelling proposition for the brand. I am sure Saji Jayakumar and team will make the most of this opportunity. With Jos Alukkas and Jayalakshmi Silks in our kitty, Saji and team at Dentsu Communications Kochi have a great platform to build further.”

Suresh Mohan Kumar, National Planning Head, Dentsu Communications, said, “Jayalakshmi is one of the strongest retail brands in Kerala. We are proud to partner them in taking the brand on its next level of growth.”

Govind Kamath, Managing Partner, Jalayalaksmi Silks, on assigning the creative duties to Dentsu, said, “We were looking at a total revamp of our brand communication and wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category, and to help maintain this leadership stance we have roped in Dentsu Communications.”

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