dCell creates new brand identity for NMIMS University

The contemporary logo represents the vision of a globally competitive institute

BestMediaInfo Bureau | Delhi | July 10, 2013

SVKM's Narsee Monjee Institute of Management Studies (NMIMS) University, a leading multi-disciplinary university, has unveiled its new logo and brand identity designed to further reinforce the institution's growing reputation in leadership development. dCell, the strategic design consultancy of Lowe Lintas, has developed an innovative and cohesive brand identity that exemplifies knowledge and passion to excel.

The new brand identity is inspired by the largest land mammal – the elephant. Admired for its intelligence and memory, the elephant has all the attributes of a perfect disciple. It symbolises wisdom, knowledge, strength and loyalty. The black bands are a graphic representation of books, while the red quadrant denotes passion. The laurel wreath holding the graphics together symbolizes victory, achievement and stature.

Dr Rajan Saxena, Vice-Chancellor, NMIMS University, said, “The new logo reflects our passion for knowledge, growth and recognition at the national and global level. It is a logo that inspires the community to innovate, think out of the box and reach out to the world with new products that connect with existing and potential customers, new market segments that so far remained outside the radar. The new identity represents the new energy of NMIMS as a young university of the 21st century that aspires to create new paradigms for higher education.”

The university takes pride in being amongst the nation's prime centres of educational excellence and research. It has come a long way from a few courses producing excellence to a full-fledged university with international linkages. The trust governing the institution is conscious of being taken on a par with institutions of international repute and intends to be globally competitive. This new identity of NMIMS University blends modernity and heritage, beautifully encapsulating the values of wisdom, knowledge, passion and victory.

“The challenge we encountered was that we had to take an already established and respected university and give it a new face. The brand ethos could not have been compromised at any point and therefore, we focused on the most contemporary representation of the brand messages and the future.” said Arun Ahuja, Vice-President, dCell. “We have tried to develop the brand identity of an institution that is at an inflection point and is poised to become a leader in its space. We look forward to seeing this succeed.”

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