Contract's Juju Basu moves to Star India

As Creative Communication Head - New Business Verticals, including Star's sports properties. Basu would be responsible for creating multi-platform campaigns for the assets led by him

BestMediaInfo Bureau | Mumbai | July 15, 2013

Juju Basu

Star India has appointed Juju Basu as Creative Communication Head for New Business Verticals, including its sports properties. Basu would be responsible for creating multi-platform campaigns for the assets led by him.

Prior to joining Star India, Basu was Executive Creative Director at Contract Advertising. He has had successful stints with Grey Worldwide and Saatchi & Saatchi. His vast experience will strengthen Star India's efforts to create an unparalleled resource pool within the network by appointing talented professionals from diverse business domains.

“After a rather long stint in the advertising world, I decided to focus my creative efforts on content. Star, with its rich canvas of content and its appetite for innovation, offers a great opportunity to further strengthen the creative foundations I built during my years in advertising,” said Basu on his new role.

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