Brandmovers bags MTS social media account

The win came after a multi-stage pitch process that saw 19 of the best social media agencies in the country in the race

BestMediaInfo Bureau | Delhi | July 12, 2013

Brandmovers has bagged the social media account of MTS India. The appointment is a result of a multi-stage pitch process that saw 19 of the best social media agencies in the country go head to head for the account. As part of their renewed long-term focus on digital as a platform, MTS was keen to utilise the capabilities of the platform to the fullest.

Brandmovers has been tasked with the mandate to power MTS' social media strategy and leverage the brand's increasing association with specific entertainment spaces to build a stronger branded content play.

Leonid Musatov, Chief Marketing & Sales Officer, MTS India, said, “We wanted a fresh focus and renewed energy from our social media team to be able to mutually create content that engages our audience. We were looking for an interactive agency with an innate understanding of the social space and its underlying principles that could help us build the right platforms, programs and digital content. In Brandmovers, we see a shared passion for the digital space, emphasis on innovation, and desire to create clutter breaking content."

The social media pitch was the first step of the comprehensive digital revamp being undertaken at MTS as part of the new digital strategy being rolled out by the company.

Suvajyoti Ghosh, Co-Founder and MD of Brandmovers India, said, “Creating innovative digital work requires a strong alignment between client ambitions and the agency's core values. We believe that both MTS and Brandmovers' visions are aligned to create some of the best digital content and campaigns in the Indian telecom sector. MTS is looking at digital as an important channel for communicating with their audience, which makes our role highly strategic. We cannot wait to start.”

For Brandmovers India, the win helps to continue a string of hits. The agency is on a roll and has had recent new business wins including Lipton Ice Tea and Lenskart.

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