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Big RTL Thrill presents action-packed monsoon viewing with 3 new shows

Latest seasons of ‘Hole in the Wall’, ‘Wipeout’ and ‘Fear Factor’ to premiere this month

BestMediaInfo Bureau | Delhi | July 2, 2013

Big RTL Thrill, positioned as the ultimate action destination in India available in dual Hindi and English feed, is all set to offer men an incentive to stay indoors this monsoon with an exciting line-up of new shows. The channel will present two internationally top-rated shows – ‘Hole in the Wall’ and ‘Wipeout’, along with the latest Season 7 of stunt-based reality show ‘Fear Factor’, a format that has caught the imagination of audiences across the globe.

Big RTL Thrill’s action fiesta began with the premiere of Hole in the Wall on July 1, 2013. The series features teams of participants who are required to contort their bodies into different shapes as they tackle a series of walls either individually or in teams. Next on the anvil will be Wipeout, slated to premiere on July 8. The show appeals to a wide cross-section of viewers with its inventive obstacle course designed to raise the level difficulty for contestants. Next up will be the launch of Fear Factor Season 7 which will kick off on July 15. The all-time popular stunt-based reality series hosted by Joe Rogan will see participants push themselves to the limit with never-seen-before stunts and dares. Vijay Koshy, Vice-President, Big RTL, said, “Our new programming is in line with our promise of offering male audiences with entertainment which delivers the adrenaline rush they seek from their television watching experience. The shows have been handpicked to give audiences a complete action entertainment treat. We are confident of the shows working well with audiences as with marketers.” The new shows aim to tap into the expanded market for Big RTL Thrill following its dual-feed launch earlier this month. This move enhances relevant programming mix for audiences, as the channel gears for phase II of digitisation, with Reliance Broadcast Network’s recently launched consumer awareness campaign ‘Choose Your Set-Top Box Wisely’. After an extremely successful rollout of the campaign across the 4 metros, it now extends across 38 cities in DAS phase II. The campaign has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity.

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