ASCIÂ upholds complaintsÂ againstÂ 123 out of 144 ads in May 2013
Highest numbers of misleading advertisements were from the Education sector with 56 per cent of the ads (70Â out of 123) being upheld
BestMediaInfo Bureau | Delhi | July 23, 2013
InÂ May 2013, ASCIâ€™s Consumer Complaints Council (CCC) upheldÂ complaints againstÂ 123Â ads. Health, Personal Care and Education were theÂ mainÂ categories that continued to make misleading and unsubstantiated claims andÂ come under the scanner ofÂ the CCC.
May was the peak season for admissions, hence there was a sudden increase in the education sector advertisements. The education sector leads with a whoppingÂ 56 per cent of the ads (70Â out of 123) against which complaints were upheldÂ in the month of May 2013.
Health &Â Personal Care
TheÂ CCC found the following claims inÂ Health & Personal Care product or serviceÂ adsÂ released in the pressÂ to beÂ either misleading or false orÂ not adequately/scientificallyÂ substantiated and henceÂ violating Chapter IÂ of the ASCI code.Â Some of theÂ Health Care products or services ads alsoÂ contravened provisions of the Drug & Magic Remedies Act. Complaints againstÂ theÂ followingÂ adsÂ wereÂ UPHELD.
- Reckitt Benckiser India Ltd:The advertisement of Veet Body Moisturiserclaimed thatâ€˜8 out of 10 women who tried Veet Body Moisturiser agree that only this gives longer lasting smoothnessâ€™, â€˜itâ€™s unique pro minimize formula delays hair re-growthÂ which makes your skin feel touchable, smooth for a longer timeâ€™, â€˜Women agree that with Veet Body Moisturiser you need to remove hair less oftenâ€™.
- Dr. N. Dharmarajan Hospital: The hospitalâ€™s advertisement claimed that they can â€˜help men in curing sex weakness, nervous weakness, having infertility problems& promises 100% success guaranteed in treatmentâ€™.
- Dr.Batraâ€™s Positive Health Clinic Pvt Ltd:Â The clinicâ€™sÂ advertisementÂ claimed that they are â€˜world's largest homeopathy clinic chainâ€™.
- Jolly Pharma (India): Jolly Sunsex Gold Capsule & Oilâ€™s advertisement claims that after the consumption of the capsule â€˜weakness disappears, awakens pleasure, gives strength and vitality so that every moment becomes livelyâ€™,Â Â thevisual on the pack is shot with a picture of a man and women implies sexual pleasure.
- Hindustan Unilever Ltd:The advertisement of Pond's pure white Face Wash claimed that â€˜Pond's pure white Face Wash contains activated-Carbon which goes in the depth of your skin and removes dirt and pollution and saves you from being affected by any skin problemsâ€™, â€˜you get instant glow on your skinâ€™.Â
- Sri Om AyurvedicSevaSansthan: The sansthanâ€™s advertisement claimed that they can ensure â€˜100% successful treatment of Brain, Heart, Kidney and stomachÂ disease, kidney stone, prostate, Obesity, skin disease, Diabetes, Arthritis etcâ€™, â€˜Specialist of STD and Sexual disease,Â â€˜Golden opportunity for unemployedâ€™.Â
- Dr. Paresh Patel Remedies: The clinicâ€™sÂ advertisementÂ claimed that they are a â€˜special clinic for kneesâ€™, they â€˜give new life to your kneesâ€™. They further claim that â€˜If you are suffering from unbearable pain of your knee joint and you are not even able to climb one step, such patients will be able to climb full staircase twice in just 3 days easilyâ€™, â€˜you can sit on the floor by folding your legs, sound coming from your knees will be cured by modern LLLT laser treatment and medicine and you will be easily able to walk and climb stairsâ€™, â€˜pain will stopâ€™.
- Alfa Wellness:Their advertisement claimed that they help â€˜reduce weight 3 to 10 kg every monthâ€™, with â€˜no surgery, no gym,no yoga and no side effectsâ€™.
- Hindustan Unilever Ltd: The advertisement of Dove Split End Rescue Systemclaims saying â€˜try the new Dove Split End Rescue System, its breakthrough split-end technology helps bring your split-ends together to give you up to 4x less split-endsâ€™.
- Sindhu Homeopathic Centre:Their advertisement claimed that the centre provides â€˜Homeopathic treatmentwhich is safe, permanent, with no side effects, no operation for surgical diseaseâ€™ & also help with â€˜increased height & chestâ€™.
- Health Sanctuary: Their advertisement claimed that they can help with: â€˜On the spot flab reduction through combination of Six Non-Surgical Lipolysis procedures. In just one session of combination â€“ Lipolysis. â€“One can lose 12 -15cms (from two areas), helps removedouble chin and facial flab. So now, no matter how old, how stubborn, however soft or flabby is your fat, itâ€™s going to go for sure, permanent and instant removal of stubborn fat, clinically proven with no side effect.â€™
- Retail Guru India Pvt Ltd:The advertisement of Mirakul Pain Killer Oil claimed that they are â€˜Indiaâ€™s No.1 pain relief oilâ€™.
- Dr. ManjirisInstasculpt: Their advertisement claimed that they â€˜transform your body into a perfect hour glass in an hour, safe, non-surgical, permanent, instantâ€™.
- Bhagyesh Health & Beauty Care Pvt Ltd: Their advertisement claimed that Height Grow Capsuleâ€˜75 lakh satisfied customersâ€™, â€˜Worldâ€™s No. 1 product. Effective till the age of 34â€™,â€™ Increase your height up to 3-5 inches in 90 daysâ€™
- Herbs De Olivia:Their advertisement claimed that Olivia HairRemover helps with â€˜skin whitening moisturizingâ€™, â€˜it is dermatologicallytestedâ€™ â€˜makes your skin fairerâ€™, â€˜allergen-freeâ€™.
- KailashAyurved: Their advertisement claimed that it is â€˜World's No. 1 German Power increaser machine which gives successful treatment of small size, thin, crooked and gives you the shape you wantâ€™, helps with problems likeimpotency, nil sperms, night fall etc.â€™Also claims saying â€˜with 30 days medicine get power increaser gel, excitement capsule, Masti Oil, DVD, 8 GB, memory cardÂ free.â€™
- Bahar Hair Oil: Their advertisement claimed that the oil isâ€˜anti-baldness hair oilâ€™, it â€˜stops hair fallâ€™, â€˜starts re-growthâ€™, â€˜stops greying of hairâ€™ and â€˜get rid of baldnessâ€™.
- MacarioImpexPvt Ltd: The advertisement ofSat Power Herbal Capsulesclaimed that they help inâ€˜physical problems in sexual life, weakness, tiredness, sex problems due to the mistakes done in young age, all can be completely cured by the siddha medicine which is made by siddha expertsâ€™(Pack visual implies product for sexual pleasure).
- Big B XL Capsule & Cream: In their advertisement they claim that Big B XL Capsule & Cream helps you â€˜enlarge and tighten, small and loose breastâ€™, â€˜get the real experience of womanhood by completely developing the breastâ€™.Â
- Breast Care Capsule & Massage Oil: In their advertisement they claim that it â€˜increases the beauty and gives you the feeling of womanhood by developing the breasts that are underdeveloped and not in proper shapeâ€™, â€˜increase the shape and beautifies the small, loose, shapeless breastsâ€™, â€˜take a 3 month test for sureâ€™, â€˜advertisement is information for R.M.P. onlyâ€™&â€˜results may varyâ€™.
- Om Sai Ayurveda India Ltd: In their advertisement they claim that it helps you â€˜increase your height or get back the moneyâ€™, â€˜this medicine circulates your blood in the correct manner and gives nutrition to nerves and rejuvenates the hormones that increase the heightâ€™, â€˜this medicine has to be taken for just 90 days and you will see for yourself the increase in your height or get back your moneyâ€™, â€˜expert consultation for sexual problemsâ€™, â€˜increase in enthusiasm and strength or else get back your moneyâ€™. (Visual of man and woman implying sexual pleasure enhancing product)
- Eva Bio Trade X Pvt Ltd: In their advertisement Aamourr Capsulesclaims that it is a â€˜natural ayurvedic alternative for men and women for vita, stamina, vigor and vitalityâ€™. Visual on pack shot suggestive of sexual pleasure.
- Buster Health Care Ind. Pvt Ltd: In their advertisement Herbal Super 30 Capsules/Oilclaims that it provides â€˜quick relief from impotence, premature ejaculation, small penis, thinness, bad nerves, masturbation,Â mistakes in childhood, infertility, less sperms andÂ night fall.â€™
- Hercules Healthcare: In their advertisement Long Looks Height Gain Capsule claims that they are â€˜worldâ€™s first inventionâ€™, helps achieve â€˜long looksâ€™ for boys and girls (Grow Faster) & â€˜helpful in physical developmentâ€™.
- Chaudhary Health Care - In their advertisement Sex Grow Powder/Nari Fit Syrup claims that the â€˜sex grow powder develops nerves, gets rid of small size and thinness and makes nerves stronger and harder, this powder helps to get rid of premature ejaculation, night fall, Ghatnashak and less spermsâ€™.
- Dr. Nandlal Tiwari Pharmaceuticals Pvt Ltd.: In their advertisement Carctolclaims that it is aâ€˜ayurvedic medicine which is effective for treatment of cancerâ€™. â€˜This Ayurvedic medicine, Carctol has benefitedÂ Â patients those suffer from cancer of esophagus, uterus blood cancer, prostate brain, gal bladder, colen, breast, urinary bladder, bone ovary, etc.â€™
- Luna Pharma:In its advertisementStonecure Kitclaims thatit is â€˜100% treatmentwithout & it dissolves the stone from kidneyâ€™.
- Fresh Fair: In its advertisement Fresh Fairclaims that ithas the â€˜highest record of reducing 40-47 kg weight and increasing 1-10 inches height.â€™
- Javerian Herbal LifesciencePvt Ltd: In their advertisementBangkok Night Capsulesclaims that itâ€˜fills your life with power, energy, self-confidence and brings new enthusiasmâ€™,Â â€˜Bangkok Nights Power capsules Gold Coatedâ€™Visual implies sexual pleasure claims.
- Mayopathy Energy Centre:In its advertisement they claim thatâ€˜If hands and legs disabled, cannot walk; admit them here&we make them walkâ€™, â€˜Mayopathy that i.e. Muscular dystrophy, paralysis, immaturity in brain, born with disabled legs, erosion in bones, joint pains all these can be cured within short period and make your child walkâ€™,. The admitted children get physical improvement within 60 daysâ€™.Â Â Â Â Â Â Â Â
- Medikom Healthcare: In their advertisement they claim that it is a â€˜no. 1 course & is helpful to increase time and sizeâ€™,Â â€˜get rid of sex weakness, premature ejaculation, night fall, not taking time, loseÂ nerves, smallÂ size, crookedness, less spermsâ€™.
- Chirayu Health Care Centre: In their advertisement they claim that one can â€˜benefit in 15 daysâ€™, also help cure â€˜small penis, thin penis, premature ejaculation, night fall, impotence, Get rid ofÂ nilsperms and increase sex time.â€™
- OshoAyurvedDawakhana: In their advertisement they claim that they help cureâ€˜male weakness, night fall, less sex desire, small and thin organ, prematureÂ ejaculation, seminal disordersâ€™, â€˜100% guaranteed ayurvedic cure for sex patients.â€™
- Deemark Healthcare Pvt Ltd: In its advertisement Deemark Shakti Prash says thatâ€˜with time, there is inner weakness in males and females lose their desire, in such a case, married life loses its joy and domestic fights increase. In such situations Shakti Prash acts as panacea for males and females. It gives complete manhood to man and makes female complete.â€™ Visual in pack shots implies sexual pleasure benefit.â€™
- Prince Pharma: In its advertisement 2 Much Gold Capsules claim that itâ€˜increases energy, brings back youth, makes you healthyâ€™, â€˜forenthusiasm, zeal and strengthâ€™, â€˜adds love to husband-wife relationshipâ€™. Visual of man and woman implying sexual pleasure.
- BIOTECH UNIT â€“ II: SanjeevanPharma - More Power Capsulesâ€™s advertisement claims that it helps â€˜for physical development that has been stoppedâ€™, â€˜helpful in stunted growth, body weakness, general debilityâ€™, â€˜good growth is essential for getting a job as an air hostess.â€™ Visual implies improvement in stature.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
- Dabur India Ltd: In its advertisement DaburLal Tailclaims that â€˜If babies are massaged by DaburLal Tail, then the babies grows twice as fastâ€™, â€˜ingredients of the oil contain herbs that enable faster growth of the babiesâ€™
- Lâ€™Oreal India Pvt Ltd: In their advertisementLâ€™Oreal White Perfect Laser Creamclaims that they provideâ€˜incredible whitening radiance superior to laser treatmentâ€™, â€˜Super reads: laser treatment= 1 IPL session.â€™
- Hearing Home Hospital: In their advertisementthey claim that if â€˜You canâ€™t hear? We make you hear within three hours from our treatmentâ€™, â€˜Giving treatment to all ear related problems by curing completelyâ€™, â€˜we make you to hear without surgery or ear phoneâ€™.
Clear Skin Laser Skin & Hair Clinic: In its advertisement they claim thatâ€˜Dark or tanned skin. Put a full stop to your frustrationsâ€™,Â Visuals are misleading. â€˜Clear skin laser skin and hair clinic cures and control treatments for the severest and most stubbornÂ cases of dark/ tanned skinâ€™. These claims need to be substantiated with necessary support data, proof of efficacy, along with details of benefitted customers. The CCC, on examining the scientific data submitted by the advertiser, concluded that claim of â€˜removal of tanned skinâ€™, was not false. This complaint was NOT UPHELD. The â€˜removal of dark skinâ€™ was inadequately substantiated. This complaint was UPHELD.
TheÂ CCC found following claims in print ads by 70Â differentÂ advertisersÂ were not substantiated violating the ASCI Guidelines for Advertising of EducationalÂ InstitutionsÂ and hence the complaints against the ads wereÂ UPHELD.
- Academy for British English: The academyâ€™sÂ advertisementÂ claimed that they â€˜provide100% job guarantee soon after trainingâ€™.
- Welkin Convergence Pvt Ltd:Their advertisementÂ claimed that â€˜Morning Mistâ€™s lustrous can prevent baldness and help grow hair from the roots, naturallyâ€™.
- Jharkhand IT School (JITS): The schoolâ€™sÂ advertisementÂ claimed that they â€˜provide 100% job assuranceâ€™.
- Brain Tree:The advertisement claims that the â€˜Brain Tree at Marwa Arcade is No. 1 brand in IELTS coachingâ€™.
- Orissa Institute: The instituteâ€™s advertisement claimed that theyprovide fireman 100% jobâ€™.
- PathikritInfotech Pvt Ltd:Their advertisementÂ claimed that you can â€˜earn 500-600 per day guaranteedâ€™.
- RonitInfotech Competitive Education&Amazing Institute of Management:Their advertisementsÂ claimed that they can get you â€˜government job with 100% successâ€™.
- Eastern Institute of Management:The instituteâ€™s advertisement claimed that they are â€˜internationally accepted and recognized degreesâ€™, they have â€˜Over 10 years legacy in assuring 100% placementsâ€™ & â€˜ranked 53rd in the top 100 B-Schools of Indiaâ€™.
- Technosoft Solutions: Their advertisementÂ claimed thatthey â€˜provide 100% job guaranteeâ€™.
- A-1 Classes:Their advertisementÂ claimed that one can â€˜pass state open/Rajasthan board exam with guaranteeâ€™, â€˜selection guarantee for RPMT / AIEEEâ€™ & â€˜selection guarantee for SSC / LIC / Bankâ€™.
- Eastern Institute for Integrated Learning in Management: The instituteâ€™s advertisementÂ claimed that they provide â€˜100% placementâ€™, â€˜174 Branded National and Multinational Companies recruited from the institute in 2011â€™,Â â€˜they cherished National Record from a Single Campus in 2011â€™ and â€˜155 Branded National And Multi-National Companies recruited from the institute Â in 2012â€™.
- Coms Institute of Hotel & Business Management:The instituteâ€™s advertisementÂ claimed that they â€˜provide 100% job placement with legal agreementâ€™.
- Swami Vivekanand Coaching: Their advertisement claimed that they assureâ€˜100% success guaranteeâ€™.
- Tips CA Academy&Navdeep Academy:The advertisements of these academies claim that theyâ€˜provide 100% pass guaranteeâ€™.
- Gandhi Insitute of Management Techonology&Browns ITI:The advertisements of these institutes claim that they â€˜provide 100% job guaranteeâ€™.
- Prolific Systems:The advertisement ofProlific Systems & Technologies claims that â€˜provides 100% placement for Engineering / Degree / Diploma / Electronics / Electricalâ€™.
- Guruvayurappan Institute of Management: The instituteâ€™s advertisementÂ claimed that they are a â€˜17 year old B Schoolâ€™& has a â€˜consistent 100% placement recordâ€™.
- Lourdes Matha College of Science & Technology:The Collegeâ€™s advertisement claimed that they have been â€˜creating 100% pass results for MBA regularly with first rank at university levelâ€™.Â Â Â Â Â
- Kalyani Technologies:Their advertisement claimed that â€˜Only we give 100% job guaranteeâ€™.
- Jamshedpur Institute of Engineering Technology: The instituteâ€™s advertisementÂ claimed that they â€˜provide MBA, BBA, BCA MCA, PGDCA,all IT and management courses with 100% result &placement recordâ€™.
- Satyam Computer Education: Their advertisement claims â€˜100% pass, 100% result assuredâ€™.
- Jaibharat College of Nursing Teachers Training: The instituteâ€™s advertisementÂ claimed that they â€˜provide 100% placement in various public schoolsâ€™.
- Vivekanand Institute of Hotel and Tourism Management: The instituteâ€™s advertisementÂ claimed that theyprovide â€˜100% international &domestic placementâ€™.
- Naresh Technologies:The instituteâ€™s advertisementÂ claimed that theyâ€˜provide100% job guarantee, employability skills&enhancement programâ€™.
- SaVoip Expert:Their advertisement claimed that they â€˜provide100% job guarantee for regular graduates and non-graduatesÂ (*CCIE certified only)â€™.
- Accurate Group of Institutions:The instituteâ€™s advertisementÂ claimed that they have won â€˜Asia's 3rd Best B-School Awards, Asia's Best B-School (Overall)â€™,Â â€˜Amar Ujala B-School Excellence Awards- Best Engineering Institute (North)â€™.
- Vision Institute of Commerce & Management: The instituteâ€™s advertisementÂ claimed thatthey assure â€˜100% resultâ€™& it is the â€˜only commerce institute managed and taught by well-educated and qualified facultyâ€™.
- Future College: Their advertisement claimed that the â€˜10th and 12th failures shouldnâ€™t get disheartened & canpass with guaranteeâ€™.
- Jagdish Institute of Industrial Technology: The instituteâ€™s advertisementÂ claimed thatthey â€˜provide placement assurance from the Institute
- Suresh GyanVihar University:The Universityâ€™sadvertisementÂ claimed that theyranked among top 3 private University of the country- study by Financial Express year 2009, ranked no. 1 private University of the country- study by DNA year 2011, Best Hotel Management institute of the country- study by CSR year 2012, Best E-campus of the country- awarded by Chairman of AICTE year 2012 &Rated A++ University- Study by Pioneer year 2013.Indian Institute of Business Management:The instituteâ€™sadvertisementÂ claimed thatthey â€˜provide 100% National/Global Employment recordsâ€™.
- Asia Pacific Institute of Management: The instituteâ€™s advertisementÂ claimed thatthey â€˜100% training & placement in India/ USA/ France/UK/Germany etc.â€™
- UltramaxInfonet Technologies P. Ltd: Their advertisement claimed that theyâ€˜provide 100% job guarantee or money backâ€™.
- DR. REDDYS FOUNDATION:Their advertisement claimed that they â€˜provides job in 45 days (10th to degree)â€™.
- HORIZON COMPUTER EDUCATION: Their advertisement claimed that theygiveâ€˜Best Job Guarantee Program for fresherâ€™,Â â€˜written guarantee minimum 6 lakhsâ€™, â€˜written job guarantee at enrolment, final payment after getting jobâ€™, â€˜get guaranteed career as Network Security Professionalâ€™.
- Genext Languages:Their advertisement claimed that theygiveâ€˜100% job guaranteeâ€™, â€˜Rs. 10,000/- salary with guarantee in writing.â€™
- XtremeInfosoftPvt Ltd:Their advertisement claimed that theygiveâ€˜assured job within 6 monthsâ€™.
- Indian Institute of Learning & Advanced Development: The instituteâ€™s advertisement claimed that they provide â€˜100% assured placement or earn back upto 100% of course feeâ€™.
- IT Campus College of IT & Management:The instituteâ€™s advertisement claimed that they are â€˜World's No.1 International Certification with RHCEâ€™.
- Great Lakes Institute of Management: The instituteâ€™s advertisement claimed that they â€˜provide100% placements since inceptionâ€™.
- Central Institute of Plastics Engineering & Technology: The instituteâ€™s advertisement claimed that they provide â€˜100% placements assured training programâ€™.
- Sumangal College of Business Administration: â€˜get the appointment letter at the time of admissionâ€™.
Thiagarajar School of Management, Features Hair & Beauty Academy, Dashmesh Academy, Navodaya Academy of Higher Hotel Administration, Merchand Polytechnic, ICBIO Clinical Research Pvt Ltd, Suhas Bose Insitute of Hotel Management, Insparc Technologies Inn InnPvt Ltd, Dsoft Global Technologies, Guruvayurappan Institute of Management, Prakritim School of Business & MIT Group of Institute, Wings Academy of Hotel Management, Annai Theresa College, New Horizons, Sapcloud soft Solutions, Kanara Institute of Hotel Management, Indian Institute of Journalism & New Media: All these advertisers claimed that they â€˜ provide 100% placementâ€™.
Vimal Oil & Food Ltd: Vimal Rice Bran Oilâ€™sadvertisement claimsthat â€˜Vimal introduces the ancient Japanese anti-ageing secret-Rice Bran Oil, theÂ finest cooking oil which helps you stay healthy and youngâ€™,Â â€˜Oryzanol- Improves HDL/ LDL ratio, healthier heartâ€™,Â â€˜Squalene- Improves skin tone and delays wrinkle formationâ€™,Â â€˜Ferulic Acid - stimulates hormonal secretion, rejuvenates healthâ€™,Â â€˜Balanced PUFA/ MUFA - Cleaner blood vesselsâ€™,Â â€˜Tocotrienols&Phytosterols - Anti-cancer propertiesâ€™,Â â€˜Viatmin E- helps maintain balance of nervous systemâ€™,Â â€˜Natural Antioxidants - Protection against diseasesâ€™,Â â€˜ World's Healthiest Cooking Oilâ€™. â€˜Super: Rice Bran Oil -Â Nearest to WHOÂ recommendationsâ€™, â€˜The Power of Oryzanolâ€™, â€˜Healthy u, Happy U!â€™The advertisement contravened Chapter I.1 of the Code.Â The complaint was UPHELD.
The CCC concluded that the claims mentioned in the advertisements& cited in the complaints below werenot substantiated.Â The advertisements contravened Chapter I.1 of the Code. The complaints were UPHELD.
- Sony India:The TVC of Sony Xperia Z Smart Phoneshows that the phone can be washed with water and still it works.
- Multiplex Appliances Pvt Ltd:In their advertisement Vent Air ChimneyÂ claimed that it is â€˜World's No. 1â€™.
- SpaceageMultiproductsPvt Ltd:In its advertisementEasy Breather air purifierclaims that it â€˜produces air vitamins â€“ produces negative ions popularly known as air vitamins to relieve you from allergies and respiratory problemsâ€™.
- Kent RO System Ltd: In its advertisementKent Home Appliancesclaims thatâ€˜Kent range of mineral RO Water Purifier is the worldâ€™s most certified and awarded purifierâ€™&â€˜it is the worldâ€™s first compact water softenerâ€™.
Vodafone Essar Ltd: Vodafoneâ€™sprint advertisement promises 'Unlimited Internet' starting at Rs.199 per month. There is no fine print or disclaimer. The back page shows 'Pack Allowance' and each pack has data limit after which it is at reduced speed. So there is a limit. By definition, unlimited shouldn't have a limit. What is the 'full speed' is or what is the 'reduced speed'; is not mentioned in the ad.Â 3G and 2G specifications have certain data speed standards. If after the allowance speed is throttled, then the connection is not 2G or 3G. The CCC concluded that the claims mentioned in the advertisement were not substantiated.Â The advertisement contravened Chapter I.1 of the Code.Â The complaint was UPHELD.
Cricket Centre (BCCI):The IPL 20â€™s TVC shows theme dance of IPL in a rail compartment which is likely that youth and children may imitate this and fall off the running train. The CCC viewed the TVC and concluded that a youth dancing near the open door of a running train was a dangerous activity and violated Ch. III.2 (b) of the Code. The complaint was UPHELD.
La Opala PG Ltd:Their advertisementÂ claimed that the LA OPALA PG Ltd is â€˜Indiaâ€™s No.1 tableware brandâ€™. The CCC concluded that in the absence of comparative data, the claim of Indiaâ€™s No. 1 Tableware Brand was not substantiated.Â The advertisement contravened Chapter I.1 of the Code.Â The complaint was UPHELD.
Ganesh Grains Ltd: In their advertisementGanesh Premium Chakki Attaclaims that it isâ€˜the fastest to reach your kitchen from the wheat fieldsâ€™ and â€˜thefreshestâ€™..The CCC concluded that the claims were not substantiated.Â The advertisement contravened Chapter I.1 of the Code.Â The complaint was UPHELD.
Sanmarg: In their advertisementSanmarg the oldest & largest Hindi dailyclaims that its â€˜94% of Hindi readers in West Bengal read Sanmargâ€™. They have quoted the ABC figures of January-June 2012 for their Kolkata edition showing circulation as 1, 10,491. During the period under reference, the circulation figures of â€˜PrabhatKhabarâ€™ Kolkata edition as per ABC were 51415 copies per day.In the absence of comments from the Advertiser, the CCC concluded that the claim, â€˜94% of Hindi Readers in West Bengal read Sanmargâ€™, was not substantiated and was misleading.Â The advertisement contravened Chapters I.1 and I.4 of the Code.Â The complaint was UPHELD.
Sri Hari Agro Industries:Their advertisement claims thatâ€˜using mustard oil reduces chances of heart attack by 71%â€™..In the absence of comments from the advertiser, the CCC concluded that the claim, â€˜Using mustard oil reduces chances of heart attack by 71%â€™, was not substantiated.Â Â The ad contravened Chapter I.1 of the Code.Â The complaint was UPHELD.
Jalganga Irrigation:In their advertisementNetafim Drip Irrigationclaims that they areâ€˜Worldâ€™s No. 1 Drip Irrigation companyâ€™.In the absence of comments from the Advertiser, the CCC concluded that the claim, â€˜Worldâ€™s No.1 Drip Irrigation Companyâ€™, was not substantiated.Â Â The ad contravened Chapter I.1 of the Code.Â The complaint was UPHELD.
F.M. Marketing: In their advertisement Og â€“ 3 Veg claims that â€˜Vegetarian Omega â€“ 3 are from Flax Seedsâ€™
Thesuper reads:â€˜Soft gelatin capsules cell is not vegetarianâ€™.The CCC concluded that the claims mentioned in the Ad and cited in the complaint were misleading.Â The advertisement contravened Chapter I.4 of the Code.Â The complaint was UPHELD.
During the month of April, the CCC also received complaints against 11 other advertisements. The complaints were received against the advertisements ofÂ Department of Tourism - Government of Kerala,Â Hindustan Unilever Ltd - Fair & Lovely Multi Vitamin fairness cream, Tata Motors Ltd â€“ Tata Sumo, ITC Ltd - Vivel Fairness cream, Volkswagen Group Sales India Pvt. Ltd â€“ Volkswagen Polo, Perfetti Van Melle India Pvt. Ltd â€“ Mentos Contest, Numero Uno Clothing Ltd â€“ Jeans, NuzenPvt Ltd â€“ Nuzen Gold Hair Oil, Pepsico India Holdings Pvt Ltd â€“ 7 Up, India Sport Forum 36, Hardcastle Restaurant Pvt Ltd â€“ McDonalds, Bajaj Corp Ltd - Bajaj Kailash Parbat Thanda Tel, Titan Industries Ltd â€“ Fast Track Watches, Fast Track Bags, Fast Track Goggles, Nikon India Pvt Ltd - Nikon Coolpix S5600, Cheil Worldwide - Samsung Television, Hindustan Unilever Ltd - Sunsilk Long & Strong & Axe Deodorant, Symphony Ltd â€“ Symphony Coolers. However, as these advertisements did not contravene ASCIâ€™s codes or guidelines, the complaints wereÂ NOT UPHELD.
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