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APPIES 2013 announces shortlists

100 integrated marketing campaigns have been shortlisted from the record 130 entries from 15 countries

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APPIES 2013 announces shortlists

APPIES 2013 announces shortlists

100 integrated marketing campaigns have been shortlisted from the record 130 entries from 15 countries

BestMediaInfo Bureau | Delhi | July 2, 2013

publive-imageLearning, sharing and networking – the DNA of the annual APPIES agenda – is once again on the cards at APPIES 2013 which has seen a record number of 130 entries being submitted by over 35 agencies in 15 countries. This year's competitive showcase will once again

integrate a visual showcase of 100 of the latest and best integrated marketing campaigns with stimulated live presentations by their brand marketers/campaign creators.

The 100 shortlisted integrated marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns.

Around 70 presenters (brand marketers or campaign creators) will pitch their work individually to the assessing panel comprising leading industry peers, and five will win the Best Presenter Awards. The USP of the APPIES Live 4-6-10 campaign presentation format continues to be a big draw for participants and audience members. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign's key highlights by the brand's marketers/campaign creators. Then comes the interactive 10-minute session where each campaign is cross-examined by the judges and audience.

This year's record participation of presenters and judges in one venue over two days will once again provide a convenient and stimulating platform for attendees to learn from leading industry peers, share innovative, award-worthy work and network for future business and professional opportunities.

Commenting on the occasion, Ms Goh Shu Fen, Chairperson of the APPIES and Co-Founder & Principal of R3, said, “Record numbers aside, we are more delighted to have some sterling brands and marketers on board as presenters and judges. You can look forward to two very inspiring days indeed.”

APPIES 2013 will be held August 15 & 16 at the National University of Singapore Society. The competition is organised by the Institute of Advertising Singapore (IAS).

APPIES 2013 Shortlisted Campaigns

Category - Business Services

Campaign Title                        :           The Power to Do More

Brand                          :           Dell

Advertiser                   :           Dell

Agency                                    :           Young & Rubicam Advertising

Country                                   :           CHINA

Campaign Title                        :           I Want Ravi

Brand                          :           Intel

Advertiser                   :           Intel

Agency                                    :           MRM

Country                                   :           SINGAPORE

Campaign Title                        :           Smarter Cities Connect

Brand                          :           IBM

Advertiser                   :           IBM

Agency                                    :           Ogilvy & Mather

Country                                   :           SINGAPORE

Category - Consumer Durables

Campaign Title                        :           Every Couple Has Its Own Seven Vows

Brand                          :           World Gold Council

Advertiser                   :           World Gold Council

Agency                                    :           BBH Asia Pacific

Country                                   :           INDIA

Campaign Title                        :           World's Best Hair

Brand                          :           Parachute Advansed

Advertiser                   :           Marico Limited

Agency                                    :           McCann Worldgroup

Country                                   :           INDIA

Campaign Title                        :           Adding Romance to the Game of the Thrones

Brand                          :           Parachute Advansed Body Lotion

Advertiser                   :           Marico Limited

Agency                                    :           McCann Worldgroup

Country                                   :           INDIA

Campaign Title                        :           Plan the Unplanned

Brand                          :           Parachute Advansed Hot Oil

Advertiser                   :           Marico Limited

Agency                                    :           McCann Worldgroup

Country                                   :           INDIA

Campaign Title                        :           The Social Move- On Pressure

Brand                          :           Samsung

Advertiser                   :           Samsung

Agency                                    :           Red Communications

Country                                   :           INDONESIA

Campaign Title                        :           Demolition

Brand                          :           Courts

Advertiser                   :           Courts Asia Ltd

Agency                                    :           Rapp /DDB Group

Country                                   :           SINGAPORE

Campaign Title                        :           'Caveman'

Brand                          :           Philips Aquatouch

Advertiser                   :           Philips

Agency                                    :           Ogilvy & Mather

Country                                   :           SINGAPORE

Campaign Title                        :           HTC: The Craft - Catalog Take-Over

Brand                          :           HTC One X

Advertiser                   :           HTC Pte Ltd

Agency                                    :           PHD

Country                                   :           SINGAPORE

Category – Consumer Services

Campaign Title                        :           Kiwi Septics

Brand                          :           Kiwi Septics

Advertiser                   :           Air New Zealand

Agency                                    :           Host

Country                                   :           NEW ZEALAND

Campaign Title                        :           eftpos 'I am King' Brand Story

Brand                          :           Eftpos

Advertiser                   :           Eftpos

Agency                                    :           M&C Saatchi

Country                                   :           AUSTRALIA

Campaign Title                        :           Pizza & More

Brand                          :           Pizza Hut

Advertiser                   :           Pizza Hut HongKong Management Limited

Agency                                    :           HAVAS Worldwide

Country                                   :           HONGKONG

Campaign Title                        :           Less Talk. More Action. That's How You Fight

Brand                          :           Star Sports

Advertiser                   :           Star Sports

Agency                                    :           McCann Worldgroup

Country                                   :           INDIA

Campaign Title                        :           Even Gods Can Feel Insecure

Brand                          :           Birla Sun Life Insurance

Advertiser                   :           Birla Sun Life Insurance (BSLI)

Agency                                    :           JWT

Country                                   :           INDIA

Campaign Title                        :           Creating Street Art Through The Web

Brand                          :           Google Chrome

Advertiser                   :           Google

Agency                                    :           BBH Asia Pacific

Country                                   :           INDONESIA

Campaign Title                        :           Youth Spread

Brand                          :           Kompas

Advertiser                   :           PT Kompas Media Nusantara

Agency                                    :           Hakuhodo

Country                                   :           INDONESIA

Campaign Title                        :           Bebas and Ask The Young: Connecting XL Axiata with the                                                connected youth in Indonesia

Brand                          :           XL Bebas

Advertiser                   :           XL Axiata

Agency                                    :           XM Gravity

Country                                   :           INDONESIA

Campaign Title                        :           X2 Voice Resuscitation – The Truth

Brand                          :           Celcom

Advertiser                   :           Celcom Axiata Berhad

Agency                                    :           DraftFCB Sdn. Bhd.

Country                                   :           MALAYSIA

Campaign Title                        :           Malaysian Airlines Christmas Foldie

Brand                          :           Malaysia Airlines Sdn Bhd

Advertiser                   :           Malaysia Airlines Sdn Bhd

Agency                                    :           XM

Country                                   :           MALAYSIA

Campaign Title                        :           Buddyz™ Never Apart

Brand                          :           DiGi

Advertiser                   :           DiGi.com Berhad

Agency                                    :           TBWA

Country                                   :           MALAYSIA

Campaign Title                        :           DiGi WWWow Awards

Brand                          :           DiGi

Advertiser                   :           DiGi Telecommunications

Agency                                    :           Naga DDB

Country                                   :           MALAYSIA

Campaign Title                        :           DiGilympics

Brand                          :           DiGi

Advertiser                   :           DiGi Telecommunications

Agency                                    :           Naga DDB

Country                                   :           MALAYSIA

Campaign Title                        :           Oh My English

Brand                          :           Astro

Advertiser                   :           Astro (All Asia Broadcast Network)

Agency                                    :           Naga DDB

Country                                   :           MALAYSIA

Campaign Title                        :           Mach By Hong Leong

Brand                          :           Hong Leong Bank

Advertiser                   :           Hong Leong Bank Sdn Bhd

Agency                                    :           Naga DDB

Country                                   :           MALAYSIA

Campaign Title                        :           2012 Search For The Happiest Pinoy

Brand                          :           Cebuana Lhuillier Insurance

Advertiser                   :           Cebuana Lhuillier Insurance Solutions

Agency                                    :           PJ Lhuillier, Inc

Country                                   :           PHILIPPINES

Campaign Title                        :           Moving Singtel's Image from being a traditional telco to an                                                  innovative multimedia company

Brand                          :           SingTel

Advertiser                   :           SingTel

Agency                                    :           BBDO

Country                                   :           SINGAPORE

Campaign Title                        :           From Big Ticket Expenses to Daily Essential

Brand                          :           NTUC Income

Advertiser                   :           NTUC Income Insurance Co-operatives Ltd

Agency                                    :           BBH Asia Pacific

Country                                   :           SINGAPORE

Campaign Title                        :           Expect the Even More Unexpected

Brand                          :           DBS Bank

Advertiser                   :           DBS Bank Singapore

Agency                                    :           Rapp / DDB Group

Country                                   :           SINGAPORE

Campaign Title                        :           StarHub Family Time

Brand                          :           StarHub

Advertiser                   :           StarHub Ltd

Agency                                    :           Rapp / DDB Group

Country                                   :           SINGAPORE

Campaign Title                        :           Fuel Democracy

Brand                          :           Caltex

Advertiser                   :           Caltex

Agency                                    :           Y&R

Country                                   :           SINGAPORE

Campaign Title                        :           HSBC Neurogolf

Brand                          :           HSBC

Advertiser                   :           HSBC

Agency                                    :           JWT

Country                                   :           SINGAPORE

Campaign Title                        :           Max Savings

Brand                          :           KRUNGSRI

Advertiser                   :           Krungsri Bank (Bank of Ayudhya)

Agency                                    :           Lowe

Country                                   :           THAILAND

Campaign Title                        :           Condo Hunting On The Move

Brand                          :           KRUNGSRI

Advertiser                   :           Krungsri Bank

Agency                                    :           Lowe

Country                                   :           THAILAND

Campaign Title                        :           UNIGROUP

Brand                          :           UNIQLO

Advertiser                   :           UNIQLO (Thailand) Co. Ltd.

Agency                                    :           Dentsu (Thailand) Ltd

Country                                   :           THAILAND

Category – Food & Beverage

Campaign Title                        :           Coke Summer

Brand                          :           Coca - Cola

Advertiser                   :           The Coca-Cola Company

Agency                                    :           Host

Country                                   :           AUSTRALIA

Campaign Title                        :           Baileys 'Cream With Spirit'

Brand                          :           Baileys

Advertiser                   :           Diageo

Agency                                    :           BBH China

Country                                   :           CHINA

Campaign Title                        :           The Soft Side of Tough

Brand                          :           Alpenliebe Candy

Advertiser                   :           Perfetti Van Melle

Agency                                    :           BBH China

Country                                   :           CHINA

Campaign Title                        :           Flavors of Life

Brand                          :           Wrigley's Extra

Advertiser                   :           Wrigley's Extra

Agency                                    :           BBDO China

Country                                   :           CHINA

Campaign Title                        :           Dove Augmented Reality Gifting Experience

Brand                          :           Dove Chocolates

Advertiser                   :           Mars China, Dove Chocolates

Agency                                    :           SapientNitro

Country                                   :           CHINA

Campaign Title                        :           Mizone-Library

Brand                          :           Mizone

Advertiser                   :           Danone Water China-Mizone

Agency                                    :           Y&R China

Country                                   :           CHINA

Campaign Title                        :           Arawana Rice – Free Lunch

Brand                          :           Arawana Rice

Advertiser                   :           Arawana Rice

Agency                                    :           Young & Rubicam (Beijing) Advertising

Country                                   :           CHINA

Campaign Title                        :           You're Not You When You're Hungry

Brand                          :           Snickers

Advertiser                   :           Mars Foods Snickers

Agency                                    :           BBDO

Country                                   :           HONGKONG

Campaign Titte                       :           MTV Captain's Shack

Brand                          :           Captain Morgan Rum

Advertiser                   :           Diageo India PLC

Agency                                    :           BBH Asia Pacific Mumbai

Country                                   :           INDIA

Campaign Title                        :           Vat Man

Brand                          :           Vat 69

Advertiser                   :           Diageo India Pvt Ltd

Agency                                    :           BBH Mumbai

Country                                   :           INDIA

Campaign Title                        :           Absolut India

Brand                          :           Absolut

Advertiser                   :           Pernod Ricard Pvt. Ltd

Agency                                    :           SapientNitro

Country                                   :           INDIA

Campaign Title                        :           Incredibly Tasty. Surprisingly Oats

Brand                          :           Saffola Masala Oats

Advertiser                   :           Marico India PVT Ltd

Agency                                    :           McCann Worldgroup

Country                                   :           INDIA

Campaign Title                        :           The Dazzlemouth Show

Brand                          :           Happydent

Advertiser                   :           Perfetti van Melle

Agency                                    :           BBH Asia Pacific

Country                                   :           INDONESIA

Campaign Title                        :           Apology Press Conference Grand Prix

Brand                          :           Snickers

Advertiser                   :           Mars

Agency                                    :           I&S BBDO

Country                                   :           JAPAN

Campaign Title                        :           Life's Better Twisted

Brand                          :           Twisties

Advertiser                   :           Kraft Foods Malyasia

Agency                                    :           McCann Worldgroup

Country                                   :           MALAYSIA

Campaign Titte                       :           A 100 Years By Your Side

Brand                          :           Nestle

Advertiser                   :           Nestle Corporate

Agency                                    :           McCann Worldgroup

Country                                   :           MALAYSIA

Campaign Title                        :           Magnum – Royal Treatment

Brand                          :           Magnum

Advertiser                   :           Unilever

Agency                                    :           Lowe & Rouf

Country                                   :           PAKISTAN

Campaign Title                        :           Knorr Noodle Gang's Adventures

Brand                          :           Knorr Noodles

Advertiser                   :           Unilever

Agency                                    :           Lowe & Rouf

Country                                   :           PAKISTAN

Campaign Title                        :           100 Years Of Coca-Cola In The Philippines

Brand                          :           Coca-Cola

Advertiser                   :           Coca-Cola Philippines

Agency                                    :           McCann Worldgroup

Country                                   :           PHILIPPINES

Campaign Title                        :           Coca-Cola President For Happiness

Brand                          :           Coca-Cola

Advertiser                   :           Coca-Cola Philippines

Agency                                    :           McCann Worldgroup

Country                                   :           PHILIPPINES

Campaign Title                        :           Magnum Launch

Brand                          :           Magnum

Advertiser                   :           Unilever RFM Ice Cream Inc.

Agency                                    :           Bridges PR, Masscom, Lowe Madrid

Country                                   :           PHILIPPINES

Campaign Title                        :           Ginang ALASKA

Brand                          :           Alaska

Advertiser                   :           Alaska Milk Corporation

Agency                                    :           LOWE

Country                                   :           PHILIPPINES

Campaign Title                        :           National Night

Brand                          :           Mentos

Advertiser                   :           Perfetti Van Melle

Agency                                    :           BBH Asia Pacific

Country                                   :           SINGAPORE

Campaign Title                        :           The Passport

Brand                          :           Heineken

Advertiser                   :           Asia Pacific Breweries

Agency                                    :           Iris Worldwide

Country                                   :           SINGAPORE

Campaign Title                        :           Christmas 2012

Brand                          :           Subway

Advertiser                   :           Subway

Agency                                    :           Saatchi Lab

Country                                   :           SINGAPORE

Campaign Title                        :           Tiger Festive – Have you Been Good?

Brand                          :           Tiger Beer

Advertiser                   :           Asia Pacific Breweries

Agency                                    :           ZenithOptimedia/DDB Group

Country                                   :           SINGAPORE

Campaign Title                        :           Kit Kat Social Break

Brand                          :           Kit Kat

Advertiser                   :           Nestle Singapore

Agency                                    :           JWT

Country                                   :           SINGAPORE

Campaign Title                        :           Take a Chance

Brand                          :           Coca-Cola

Advertiser                   :           The Coca-Cola Company

Agency                                    :           Ogilvy & Mather

Country                                   :           THAILAND

Campaign Title                        :           Magnum 'Fin'nomenon

Brand                          :           Magnum

Advertiser                   :           Unilever Thai Trading Co. Ltd

Agency                                    :           -

Country                                   :           THAILAND

Campaign Title                        :           Ichitan 60 Days 60 Millions

Brand                          :           Ichitan Group

Advertiser                   :           Ichitan Group Ltd

Agency                                    :           Dentsu Young & Rubicam Ltd.

Country                                   :           THAILAND

Campaign Tittle                      :           Heineken 140 Years Celebration

Brand                          :           Heineken Beer

Advertiser                   :           Vietnam Breweries Ltd

Agency                                    :           DDB Group / Rapp

Country                                   :           VIETNAM

Campaign Title                        :           Heineken Skyfall "Crack The Case" Vietnam

Brand                          :           Heineken Beer

Advertiser                   :           Vietnam Breweries Ltd

Agency                                    :           DDB Group / Rapp

Country                                   :           VIETNAM

Campaign Title                        :           Tiger Crystal Ice Cold Experience

Brand                          :           Tiger Beer

Advertiser                   :           Vietnam Breweries Ltd

Agency                                    :           Leo Burnett

Country                                   :           VIETNAM

Campaign Tittle                      :           Tiger Street Football 2012

Brand                          :           Tiger Beer

Advertiser                   :           Vietnam Breweries Ltd

Agency                                    :           Leo Burnett

Country                                   :           VIETNAM

Campaign Title                        :           Anlene 4 Weeks

            Brand                          :           Anlene

            Advertiser                   :           Fonterra Brands (Singapore) Pte. Ltd

            Agency                                    :           BBDO Singapore

            Country                                   :           REGIONAL (VIETNAM/MALAYSIA/PHILIPPINES)

Category – Non - Food Fmcg

Campaign Title                        :           “CHOICE says OMO cleans the best”

Brand                          :           OMO

Advertiser                   :           Unilever

Agency                                    :           Now Screen

Country                                   :           AUSTRALIA

Campaign Tittle                      :           GILLETTE 'Shave Sexy'

Brand                          :           Gillette

Advertiser                   :           Gillette (P&G China)

Agency                                    :           BBDO

Country                                   :           CHINA

Campaign Title                        :           Spare Space, Spread Love

Brand                          :           Johnson & Johnson

Advertiser                   :           Johnson & Johnson

Agency                                    :           OMD

Country                                   :           CHINA

Campaign Title                        :           Mediker Anti-Lice Treatment: The Journey from Lice Negative                                           to Life Positive in Rural India

Brand                          :           Mediker

Advertiser                   :           Marico Limited

Agency                                    :           BBH Communications India Pvt Ltd

Country                                   :           INDIA

Campaign Title                        :           The “Everyday” Soldier

Brand                          :           Gillette

Advertiser                   :           P&G India

Agency                                    :           BBDO

Country                                   :           INDIA

Campaign Title                        :           Small Steps Lead to Big Change

Brand                          :           Nihar Shanti Amla

Advertiser                   :           Marico Limited

Agency                                    :           BBH Communications India Pvt Ltd

Country                                   :           INDIA

Campaign Title                        :           Even The Most Progressive Women Feel Vulnerable

Brand                          :           Nihar Naturals

Advertiser                   :           Marico Limited

Agency                                    :           BBH Communications India Pvt Ltd

Country                                   :           INDIA

Campaign Title                        :           Recommended By Those Who Care About You

Brand                          :           Parachute Advansed Ayurvedic Hair Oil

Advertiser                   :           Marico Limited

Agency                                    :           BBH Communications India Pvt Ltd

Country                                   :           INDIA

Campaign Titte                       :           Clean & Clear Morning Energy: An Alarm Clock For Your Skin

Brand                          :           Clean And Clear

Advertiser                   :           Johnson & Johnson

Agency                                    :           OMD

Country                                   :           INDIA

Campaign Title                        :           Dirty T-Shirt Tales

Brand                          :           Rinso

Advertiser                   :           Unilever

Agency                                    :           Lowe & Partners

Country                                   :           INDONESIA

Campaign Title                        :           The Truth Lies Behind

Brand                          :           Shabondama Soap

Advertiser                   :           Shabondama Soap Co Ltd.

Agency                                    :           I&S BBDO / BBDO J WEST

Country                                   :           JAPAN

Campaign Title                        :           MSN Locker Room – Grooming Boys to be Men

Brand                          :           MSN

Advertiser                   :           Unilever

Agency                                    :           Mindshare

Country                                   :           MALAYSIA

Campaign Tittle                      :           Absorption is nothing without Fit

Brand                          :           Libresse

Advertiser                   :           SCA Malaysia

Agency                                    :           McCann Worldgroup

Country                                   :           MALAYSIA

Campaign Title                        :           AXE Anarchy Raid

Brand                          :           AXE Anarchy Raid

Advertiser                   :           Unilever Philippines

Agency                                    :           LOWE

Country                                   :           PhHILIPPINES

Campaign Title                        :           Lux White Dazzle

Brand                          :           Lux White Collection

Advertiser                   :           Unilever

Agency                                    :           SapientNitro

Country                                   :           SINGAPORE

Campaign Title                        :           Blissful Place

Brand                          :           Unilever

Advertiser                   :           Comfort, Unilever

Agency                                    :           Ogilvy & Mather

Country                                   :           SINGAPORE

Campaign Title                        :           Project Blossom

Brand                          :           Surf

Advertiser                   :           Unilever

Agency                                    :           BBH Asia Pacific

Country                                   :           SINGAPORE

Campaign Title                        :           Close Up “Switch On Instant Beauty”

Brand                          :           Close up WHITE NOW

Advertiser                   :           Unilever

Agency                                    :           LOWE & Partners

Country                                   :           THAILAND

Campaign Title                        :           Clear Men education campaign

Brand                          :           Clear Men

Advertiser                   :           Unilever

Agency                                    :           Lowe & Partners

Country                                   :           THAILAND

Campaign Title                        :           Snowfall

Brand                          :           Clear Menthol

Advertiser                   :           Unilever

Agency                                    :           LOWE

Country                                   :           VIETNAM

Campaign Title                        :           Hidden Idol

Brand                          :           Clear

Advertiser                   :           Unilever

Agency                                    :           LOWE

Country                                   :           VIETNAM

Category - Pro Bono/ Government/Cultural

Campaign Title                        :           Stayfree Women for Change

Brand                          :           Stayfree

Advertiser                   :           Johnson & Johnson (India) Pte Ltd

Agency                                    :           OMD

Country                                   :           INDIA

Campaign Title                        :           Women for Women

Brand                          :           Stayfree

Advertiser                   :           Johnson & Johnson (India) Pte Ltd

Agency                                    :           McCann Worldgroup

Country                                   :           INDIA

Campaign Title                        :           Saffola World Heart Day 2012

Brand                          :           Saffola

Advertiser                   :           Marico India PVT Ltd

Agency                                    :           McCann Worldgroup

Country                                   :           INDIA

Campaign Title                        :           Chalo Paltai (Take something Old, Do something New)

Brand                          :           Star Jalsha

Advertiser                   :           Star Entertainment Media Pvt. Ltd

Agency                                    :           Ogilvy & Mather Advertising

Country                                   :           INDIA

Campaign Title                        :           sTREEt

Brand                          :           Garosu-gils

Advertiser                   :           Gangnam District Administrative Office & Tree Planet

Agency                                    :           HANCOMM

Country                                   :           KOREA

Campaign Title                        :           "It's More Fun In The Philippines"

Brand                          :           Philippines Department of Tourism

Advertiser                   :           Philippines Department of Tourism

Agency                                    :           BBDO

Country                                   :           PHILIPPINES

Campaign Title                        :           Lose to Win 3

Brand                          :           Health Promotion Board

Advertiser                   :           Health Promotion Board

Agency                                    :           Rapp / DDB Group

Country                                   :           SINGAPORE

Campaign Title                        :           Be Positive

Brand                          :           Action for AIDS

Advertiser                   :           Health Promotion Board

Agency                                    :           Iris Worldwide

Country                                   :           SINGAPORE

Campaign Title                        :           Global Handwashing Day 2012

Brand                          :           Lifebuoy

Advertiser                   :           Unilever

Agency                                    :           SapientNitro

Country                                   :           SINGAPORE

Campaign Title                        :           I QUIT - Singapore Loves A Quitter

Brand                          :           Health Promotion Board

Advertiser                   :           Health Promotion Board

Agency                                    :           Ogilvy & Mather Advertising

Country                                   :           SINGAPORE

Campaign Title                        :           Destination Brand China

Brand                          :           Singapore Tourism Board

Advertiser                   :           Singapore Tourism Board

Agency                                    :           MEC Global Solutions

Country                                   :           SINGAPORE

Campaign Title                        :           PAPER FLAG

Brand                          :           Mawbima

Advertiser                   :           Ceylon Newspapers (Pvt) Ltd

Agency                                    :           Leo Burnett

Country                                   :           SRI LANKA

Campaign Title                        :           Smoking Kid

Brand                          :           Thai Health Promotion Foundation

Advertiser                   :           Thai Health Promotion Foundation (THPF)

Agency                                    :           Ogilvy & Mather Advertising

Country                                   :           THAILAND

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