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APPIES 2013 announces shortlists
100 integrated marketing campaigns have been shortlisted from the record 130 entries from 15 countries
BestMediaInfo Bureau | Delhi | July 2, 2013
/bmi/media/post_attachments/wp-content/uploads/2013/06/appies-2013.jpg "appies-2013")
Learning, sharing and networking – the DNA of the annual APPIES agenda – is once again on the cards at APPIES 2013 which has seen a record number of 130 entries being submitted by over 35 agencies in 15 countries. This year's competitive showcase will once again
integrate a visual showcase of 100 of the latest and best integrated marketing campaigns with stimulated live presentations by their brand marketers/campaign creators.
The 100 shortlisted integrated marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns.
Around 70 presenters (brand marketers or campaign creators) will pitch their work individually to the assessing panel comprising leading industry peers, and five will win the Best Presenter Awards. The USP of the APPIES Live 4-6-10 campaign presentation format continues to be a big draw for participants and audience members. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign's key highlights by the brand's marketers/campaign creators. Then comes the interactive 10-minute session where each campaign is cross-examined by the judges and audience.
This year's record participation of presenters and judges in one venue over two days will once again provide a convenient and stimulating platform for attendees to learn from leading industry peers, share innovative, award-worthy work and network for future business and professional opportunities.
Commenting on the occasion, Ms Goh Shu Fen, Chairperson of the APPIES and Co-Founder & Principal of R3, said, “Record numbers aside, we are more delighted to have some sterling brands and marketers on board as presenters and judges. You can look forward to two very inspiring days indeed.”
APPIES 2013 will be held August 15 & 16 at the National University of Singapore Society. The competition is organised by the Institute of Advertising Singapore (IAS).
APPIES 2013 Shortlisted Campaigns
Category - Business Services
Campaign Title : The Power to Do More
Brand : Dell
Advertiser : Dell
Agency : Young & Rubicam Advertising
Country : CHINA
Campaign Title : I Want Ravi
Brand : Intel
Advertiser : Intel
Agency : MRM
Country : SINGAPORE
Campaign Title : Smarter Cities Connect
Brand : IBM
Advertiser : IBM
Agency : Ogilvy & Mather
Country : SINGAPORE
Category - Consumer Durables
Campaign Title : Every Couple Has Its Own Seven Vows
Brand : World Gold Council
Advertiser : World Gold Council
Agency : BBH Asia Pacific
Country : INDIA
Campaign Title : World's Best Hair
Brand : Parachute Advansed
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
Campaign Title : Adding Romance to the Game of the Thrones
Brand : Parachute Advansed Body Lotion
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
Campaign Title : Plan the Unplanned
Brand : Parachute Advansed Hot Oil
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
Campaign Title : The Social Move- On Pressure
Brand : Samsung
Advertiser : Samsung
Agency : Red Communications
Country : INDONESIA
Campaign Title : Demolition
Brand : Courts
Advertiser : Courts Asia Ltd
Agency : Rapp /DDB Group
Country : SINGAPORE
Campaign Title : 'Caveman'
Brand : Philips Aquatouch
Advertiser : Philips
Agency : Ogilvy & Mather
Country : SINGAPORE
Campaign Title : HTC: The Craft - Catalog Take-Over
Brand : HTC One X
Advertiser : HTC Pte Ltd
Agency : PHD
Country : SINGAPORE
Category – Consumer Services
Campaign Title : Kiwi Septics
Brand : Kiwi Septics
Advertiser : Air New Zealand
Agency : Host
Country : NEW ZEALAND
Campaign Title : eftpos 'I am King' Brand Story
Brand : Eftpos
Advertiser : Eftpos
Agency : M&C Saatchi
Country : AUSTRALIA
Campaign Title : Pizza & More
Brand : Pizza Hut
Advertiser : Pizza Hut HongKong Management Limited
Agency : HAVAS Worldwide
Country : HONGKONG
Campaign Title : Less Talk. More Action. That's How You Fight
Brand : Star Sports
Advertiser : Star Sports
Agency : McCann Worldgroup
Country : INDIA
Campaign Title : Even Gods Can Feel Insecure
Brand : Birla Sun Life Insurance
Advertiser : Birla Sun Life Insurance (BSLI)
Agency : JWT
Country : INDIA
Campaign Title : Creating Street Art Through The Web
Brand : Google Chrome
Advertiser : Google
Agency : BBH Asia Pacific
Country : INDONESIA
Campaign Title : Youth Spread
Brand : Kompas
Advertiser : PT Kompas Media Nusantara
Agency : Hakuhodo
Country : INDONESIA
Campaign Title : Bebas and Ask The Young: Connecting XL Axiata with the connected youth in Indonesia
Brand : XL Bebas
Advertiser : XL Axiata
Agency : XM Gravity
Country : INDONESIA
Campaign Title : X2 Voice Resuscitation – The Truth
Brand : Celcom
Advertiser : Celcom Axiata Berhad
Agency : DraftFCB Sdn. Bhd.
Country : MALAYSIA
Campaign Title : Malaysian Airlines Christmas Foldie
Brand : Malaysia Airlines Sdn Bhd
Advertiser : Malaysia Airlines Sdn Bhd
Agency : XM
Country : MALAYSIA
Campaign Title : Buddyz™ Never Apart
Brand : DiGi
Advertiser : DiGi.com Berhad
Agency : TBWA
Country : MALAYSIA
Campaign Title : DiGi WWWow Awards
Brand : DiGi
Advertiser : DiGi Telecommunications
Agency : Naga DDB
Country : MALAYSIA
Campaign Title : DiGilympics
Brand : DiGi
Advertiser : DiGi Telecommunications
Agency : Naga DDB
Country : MALAYSIA
Campaign Title : Oh My English
Brand : Astro
Advertiser : Astro (All Asia Broadcast Network)
Agency : Naga DDB
Country : MALAYSIA
Campaign Title : Mach By Hong Leong
Brand : Hong Leong Bank
Advertiser : Hong Leong Bank Sdn Bhd
Agency : Naga DDB
Country : MALAYSIA
Campaign Title : 2012 Search For The Happiest Pinoy
Brand : Cebuana Lhuillier Insurance
Advertiser : Cebuana Lhuillier Insurance Solutions
Agency : PJ Lhuillier, Inc
Country : PHILIPPINES
Campaign Title : Moving Singtel's Image from being a traditional telco to an innovative multimedia company
Brand : SingTel
Advertiser : SingTel
Agency : BBDO
Country : SINGAPORE
Campaign Title : From Big Ticket Expenses to Daily Essential
Brand : NTUC Income
Advertiser : NTUC Income Insurance Co-operatives Ltd
Agency : BBH Asia Pacific
Country : SINGAPORE
Campaign Title : Expect the Even More Unexpected
Brand : DBS Bank
Advertiser : DBS Bank Singapore
Agency : Rapp / DDB Group
Country : SINGAPORE
Campaign Title : StarHub Family Time
Brand : StarHub
Advertiser : StarHub Ltd
Agency : Rapp / DDB Group
Country : SINGAPORE
Campaign Title : Fuel Democracy
Brand : Caltex
Advertiser : Caltex
Agency : Y&R
Country : SINGAPORE
Campaign Title : HSBC Neurogolf
Brand : HSBC
Advertiser : HSBC
Agency : JWT
Country : SINGAPORE
Campaign Title : Max Savings
Brand : KRUNGSRI
Advertiser : Krungsri Bank (Bank of Ayudhya)
Agency : Lowe
Country : THAILAND
Campaign Title : Condo Hunting On The Move
Brand : KRUNGSRI
Advertiser : Krungsri Bank
Agency : Lowe
Country : THAILAND
Campaign Title : UNIGROUP
Brand : UNIQLO
Advertiser : UNIQLO (Thailand) Co. Ltd.
Agency : Dentsu (Thailand) Ltd
Country : THAILAND
Category – Food & Beverage
Campaign Title : Coke Summer
Brand : Coca - Cola
Advertiser : The Coca-Cola Company
Agency : Host
Country : AUSTRALIA
Campaign Title : Baileys 'Cream With Spirit'
Brand : Baileys
Advertiser : Diageo
Agency : BBH China
Country : CHINA
Campaign Title : The Soft Side of Tough
Brand : Alpenliebe Candy
Advertiser : Perfetti Van Melle
Agency : BBH China
Country : CHINA
Campaign Title : Flavors of Life
Brand : Wrigley's Extra
Advertiser : Wrigley's Extra
Agency : BBDO China
Country : CHINA
Campaign Title : Dove Augmented Reality Gifting Experience
Brand : Dove Chocolates
Advertiser : Mars China, Dove Chocolates
Agency : SapientNitro
Country : CHINA
Campaign Title : Mizone-Library
Brand : Mizone
Advertiser : Danone Water China-Mizone
Agency : Y&R China
Country : CHINA
Campaign Title : Arawana Rice – Free Lunch
Brand : Arawana Rice
Advertiser : Arawana Rice
Agency : Young & Rubicam (Beijing) Advertising
Country : CHINA
Campaign Title : You're Not You When You're Hungry
Brand : Snickers
Advertiser : Mars Foods Snickers
Agency : BBDO
Country : HONGKONG
Campaign Titte : MTV Captain's Shack
Brand : Captain Morgan Rum
Advertiser : Diageo India PLC
Agency : BBH Asia Pacific Mumbai
Country : INDIA
Campaign Title : Vat Man
Brand : Vat 69
Advertiser : Diageo India Pvt Ltd
Agency : BBH Mumbai
Country : INDIA
Campaign Title : Absolut India
Brand : Absolut
Advertiser : Pernod Ricard Pvt. Ltd
Agency : SapientNitro
Country : INDIA
Campaign Title : Incredibly Tasty. Surprisingly Oats
Brand : Saffola Masala Oats
Advertiser : Marico India PVT Ltd
Agency : McCann Worldgroup
Country : INDIA
Campaign Title : The Dazzlemouth Show
Brand : Happydent
Advertiser : Perfetti van Melle
Agency : BBH Asia Pacific
Country : INDONESIA
Campaign Title : Apology Press Conference Grand Prix
Brand : Snickers
Advertiser : Mars
Agency : I&S BBDO
Country : JAPAN
Campaign Title : Life's Better Twisted
Brand : Twisties
Advertiser : Kraft Foods Malyasia
Agency : McCann Worldgroup
Country : MALAYSIA
Campaign Titte : A 100 Years By Your Side
Brand : Nestle
Advertiser : Nestle Corporate
Agency : McCann Worldgroup
Country : MALAYSIA
Campaign Title : Magnum – Royal Treatment
Brand : Magnum
Advertiser : Unilever
Agency : Lowe & Rouf
Country : PAKISTAN
Campaign Title : Knorr Noodle Gang's Adventures
Brand : Knorr Noodles
Advertiser : Unilever
Agency : Lowe & Rouf
Country : PAKISTAN
Campaign Title : 100 Years Of Coca-Cola In The Philippines
Brand : Coca-Cola
Advertiser : Coca-Cola Philippines
Agency : McCann Worldgroup
Country : PHILIPPINES
Campaign Title : Coca-Cola President For Happiness
Brand : Coca-Cola
Advertiser : Coca-Cola Philippines
Agency : McCann Worldgroup
Country : PHILIPPINES
Campaign Title : Magnum Launch
Brand : Magnum
Advertiser : Unilever RFM Ice Cream Inc.
Agency : Bridges PR, Masscom, Lowe Madrid
Country : PHILIPPINES
Campaign Title : Ginang ALASKA
Brand : Alaska
Advertiser : Alaska Milk Corporation
Agency : LOWE
Country : PHILIPPINES
Campaign Title : National Night
Brand : Mentos
Advertiser : Perfetti Van Melle
Agency : BBH Asia Pacific
Country : SINGAPORE
Campaign Title : The Passport
Brand : Heineken
Advertiser : Asia Pacific Breweries
Agency : Iris Worldwide
Country : SINGAPORE
Campaign Title : Christmas 2012
Brand : Subway
Advertiser : Subway
Agency : Saatchi Lab
Country : SINGAPORE
Campaign Title : Tiger Festive – Have you Been Good?
Brand : Tiger Beer
Advertiser : Asia Pacific Breweries
Agency : ZenithOptimedia/DDB Group
Country : SINGAPORE
Campaign Title : Kit Kat Social Break
Brand : Kit Kat
Advertiser : Nestle Singapore
Agency : JWT
Country : SINGAPORE
Campaign Title : Take a Chance
Brand : Coca-Cola
Advertiser : The Coca-Cola Company
Agency : Ogilvy & Mather
Country : THAILAND
Campaign Title : Magnum 'Fin'nomenon
Brand : Magnum
Advertiser : Unilever Thai Trading Co. Ltd
Agency : -
Country : THAILAND
Campaign Title : Ichitan 60 Days 60 Millions
Brand : Ichitan Group
Advertiser : Ichitan Group Ltd
Agency : Dentsu Young & Rubicam Ltd.
Country : THAILAND
Campaign Tittle : Heineken 140 Years Celebration
Brand : Heineken Beer
Advertiser : Vietnam Breweries Ltd
Agency : DDB Group / Rapp
Country : VIETNAM
Campaign Title : Heineken Skyfall "Crack The Case" Vietnam
Brand : Heineken Beer
Advertiser : Vietnam Breweries Ltd
Agency : DDB Group / Rapp
Country : VIETNAM
Campaign Title : Tiger Crystal Ice Cold Experience
Brand : Tiger Beer
Advertiser : Vietnam Breweries Ltd
Agency : Leo Burnett
Country : VIETNAM
Campaign Tittle : Tiger Street Football 2012
Brand : Tiger Beer
Advertiser : Vietnam Breweries Ltd
Agency : Leo Burnett
Country : VIETNAM
Campaign Title : Anlene 4 Weeks
Brand : Anlene
Advertiser : Fonterra Brands (Singapore) Pte. Ltd
Agency : BBDO Singapore
Country : REGIONAL (VIETNAM/MALAYSIA/PHILIPPINES)
Category – Non - Food Fmcg
Campaign Title : “CHOICE says OMO cleans the best”
Brand : OMO
Advertiser : Unilever
Agency : Now Screen
Country : AUSTRALIA
Campaign Tittle : GILLETTE 'Shave Sexy'
Brand : Gillette
Advertiser : Gillette (P&G China)
Agency : BBDO
Country : CHINA
Campaign Title : Spare Space, Spread Love
Brand : Johnson & Johnson
Advertiser : Johnson & Johnson
Agency : OMD
Country : CHINA
Campaign Title : Mediker Anti-Lice Treatment: The Journey from Lice Negative to Life Positive in Rural India
Brand : Mediker
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
Campaign Title : The “Everyday” Soldier
Brand : Gillette
Advertiser : P&G India
Agency : BBDO
Country : INDIA
Campaign Title : Small Steps Lead to Big Change
Brand : Nihar Shanti Amla
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
Campaign Title : Even The Most Progressive Women Feel Vulnerable
Brand : Nihar Naturals
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
Campaign Title : Recommended By Those Who Care About You
Brand : Parachute Advansed Ayurvedic Hair Oil
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
Campaign Titte : Clean & Clear Morning Energy: An Alarm Clock For Your Skin
Brand : Clean And Clear
Advertiser : Johnson & Johnson
Agency : OMD
Country : INDIA
Campaign Title : Dirty T-Shirt Tales
Brand : Rinso
Advertiser : Unilever
Agency : Lowe & Partners
Country : INDONESIA
Campaign Title : The Truth Lies Behind
Brand : Shabondama Soap
Advertiser : Shabondama Soap Co Ltd.
Agency : I&S BBDO / BBDO J WEST
Country : JAPAN
Campaign Title : MSN Locker Room – Grooming Boys to be Men
Brand : MSN
Advertiser : Unilever
Agency : Mindshare
Country : MALAYSIA
Campaign Tittle : Absorption is nothing without Fit
Brand : Libresse
Advertiser : SCA Malaysia
Agency : McCann Worldgroup
Country : MALAYSIA
Campaign Title : AXE Anarchy Raid
Brand : AXE Anarchy Raid
Advertiser : Unilever Philippines
Agency : LOWE
Country : PhHILIPPINES
Campaign Title : Lux White Dazzle
Brand : Lux White Collection
Advertiser : Unilever
Agency : SapientNitro
Country : SINGAPORE
Campaign Title : Blissful Place
Brand : Unilever
Advertiser : Comfort, Unilever
Agency : Ogilvy & Mather
Country : SINGAPORE
Campaign Title : Project Blossom
Brand : Surf
Advertiser : Unilever
Agency : BBH Asia Pacific
Country : SINGAPORE
Campaign Title : Close Up “Switch On Instant Beauty”
Brand : Close up WHITE NOW
Advertiser : Unilever
Agency : LOWE & Partners
Country : THAILAND
Campaign Title : Clear Men education campaign
Brand : Clear Men
Advertiser : Unilever
Agency : Lowe & Partners
Country : THAILAND
Campaign Title : Snowfall
Brand : Clear Menthol
Advertiser : Unilever
Agency : LOWE
Country : VIETNAM
Campaign Title : Hidden Idol
Brand : Clear
Advertiser : Unilever
Agency : LOWE
Country : VIETNAM
Category - Pro Bono/ Government/Cultural
Campaign Title : Stayfree Women for Change
Brand : Stayfree
Advertiser : Johnson & Johnson (India) Pte Ltd
Agency : OMD
Country : INDIA
Campaign Title : Women for Women
Brand : Stayfree
Advertiser : Johnson & Johnson (India) Pte Ltd
Agency : McCann Worldgroup
Country : INDIA
Campaign Title : Saffola World Heart Day 2012
Brand : Saffola
Advertiser : Marico India PVT Ltd
Agency : McCann Worldgroup
Country : INDIA
Campaign Title : Chalo Paltai (Take something Old, Do something New)
Brand : Star Jalsha
Advertiser : Star Entertainment Media Pvt. Ltd
Agency : Ogilvy & Mather Advertising
Country : INDIA
Campaign Title : sTREEt
Brand : Garosu-gils
Advertiser : Gangnam District Administrative Office & Tree Planet
Agency : HANCOMM
Country : KOREA
Campaign Title : "It's More Fun In The Philippines"
Brand : Philippines Department of Tourism
Advertiser : Philippines Department of Tourism
Agency : BBDO
Country : PHILIPPINES
Campaign Title : Lose to Win 3
Brand : Health Promotion Board
Advertiser : Health Promotion Board
Agency : Rapp / DDB Group
Country : SINGAPORE
Campaign Title : Be Positive
Brand : Action for AIDS
Advertiser : Health Promotion Board
Agency : Iris Worldwide
Country : SINGAPORE
Campaign Title : Global Handwashing Day 2012
Brand : Lifebuoy
Advertiser : Unilever
Agency : SapientNitro
Country : SINGAPORE
Campaign Title : I QUIT - Singapore Loves A Quitter
Brand : Health Promotion Board
Advertiser : Health Promotion Board
Agency : Ogilvy & Mather Advertising
Country : SINGAPORE
Campaign Title : Destination Brand China
Brand : Singapore Tourism Board
Advertiser : Singapore Tourism Board
Agency : MEC Global Solutions
Country : SINGAPORE
Campaign Title : PAPER FLAG
Brand : Mawbima
Advertiser : Ceylon Newspapers (Pvt) Ltd
Agency : Leo Burnett
Country : SRI LANKA
Campaign Title : Smoking Kid
Brand : Thai Health Promotion Foundation
Advertiser : Thai Health Promotion Foundation (THPF)
Agency : Ogilvy & Mather Advertising
Country : THAILAND