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abm communication wins Sagar Ratna account

As a South Indian specialty restaurant chain in North India, Sagar Ratna is a widely acclaimed dine-in success story

BestMediaInfo Bureau | Delhi | July 11, 2013

After the much-coveted win of the shoes and accessories brand Urban Country, abm communication continues its winning spree by adding the creative duties of Sagar Ratna following a multi-agency pitch.

As a known brand of South Indian specialty restaurant chain in North India, Sagar Ratna is a widely acclaimed dine-in success story. Sagar Ratna has been instrumental in making South Indian vegetarian dining pocket-friendly in upmarket environs. The new Sagar Ratna outlets offer a very relaxed and aesthetic environment.

Abhijit Basu, Managing Director, abm communication, commented, “The agency’s mandate is to realign the leadership position of Sagar Ratna in the India market and reiterate its dominance in the unique flavour space. The intent is to consistently and continuously strive to project it as the largest chain of South Indian vegetarian food in North India, employing upon its lineage and patronage.”

Murali Krishna, COO of Sagar Ratna Restaurants, said, “Our intent is to create a strong brand association with our new identity and continue to build an extraordinary dine-in experience for our customers. In a quest to further our connect with youth, we want to generate a delightful disposition towards the category and make Sagar Ratna synonymous with the category itself.”

In 10 years of operations, the agency has built a team of talent working on a client base comprising The Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, Evok, to name a few, and recently added Aspiring Minds, Urban Country and Manohar Lal Jewelers to its roster.

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