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Zee Cinema Teaches Viewers the ‘ABCD’ of Dance

Stars of the film ‘ABCD’ to conduct dance workshops across key cities

June 28, 2013:

India’s leading Hindi movie channel, Zee Cinema, has always stood for the masti and magic of movies. With the cult dance hit ‘ABCD (Any Body Can Dance)’ premiering on Zee Cinema at 9 PM on Sunday, 7th July, the channel is all set to embark on a nationwide celebration of dance to bring alive the flavour of the film like never before!  Given that the core premise of the film is “anybody can dance”, Zee Cinema will conduct fun-filled workshops of dance by the popular stars of ‘ABCD’ for the common man across key cities of India including Mumbai, Delhi, Pune, Ahmedabad, Lucknow, Indore. In these sessions, some of the dancing stars of ‘ABCD’ including Dharmesh “Sir”, Prince, Mayuresh-Vrushali, Saajan, Kishore and the inimitable Prabhudeva, will teach the crowds their signature moves.

ZEEL Head- Marketing, National Channels Akash Chawla, said, “The idea is to take the spirit of the movie which encourages absolutely anybody to get up and dance and to create a wave of dance across the country. As a channel, we’ve always stood for loving and ‘living’ your favorite movies. This initiative is our way of enabling viewers to experience the true essence of the movie.”

To ensure that just about everybody participates in this multi-city celebration of dance, Zee Cinema has invited diverse groups such as schools, old age homes, housewife clubs and prominent NGOs to register for this event.  So, whether you have professional training in dance or two left feet, just land up at the venues and dance up a storm with the stars of ‘ABCD’!

PR@BestMediaInfo.com

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