Worldoo.com talks less about the site, more about a kids' ecosystem

The TVC, conceptualised by Focus Circle, invites kids to discover unchartered territories of the online ecosystem

BestMediaInfo Bureau | Delhi | June 7, 2013

Focus Circle, the creative arm of Focus, has launched the first TVC created for Worldoo.com, an online ecosystem for kids. This will be the first time that a website dedicated to kids has come up with a TVC. The campaign rolled out on June 1, 2013, with the aim of creating wider awareness about the platform.

Speaking on the campaign, the Focus Circle creative team of Nayan Bagawde and Deepak Band, said, “Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Worldoo.com as a platform involves a number of interesting aspects and highlighting all of them in 30 seconds was impossible. Hence, we chose not to talk about Worldoo's offering; instead we tried and teased the kid with words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience.  We hope that the film will be a strong hook for kids, one that leads to a discovery in their actual game play in Worldoo.com.”

Harsh Wardhan Dave, Head - Experience & Brand, Worldoo.com, said, “The sole intention of launching the TVC was to invite children to explore the unchartered territory of online ecosystem.  Worldoo is a unique platform which showcases role play of kids without any involvement of parents, reinstating the fact that the platform is safe and is specially designed for kids to live, express and play. With the TVC we aim at reaching out to an audience spanning across metros, semi and non metros. We hope that we can hook the kids with the campaign and instills the sense of discovery in them.”

The television campaign is being released on Category A media like Cartoon Network, Pogo, Disney and Zee Q. The TVC would be supported by marketing efforts, on-ground activations and key strategic associations in the days to come.

The TVC:

Credits:

Creative Agency: Focus Circle

National Creative Directors: Nayan Bagawde, Deepak Band

Director: Rumaan Kidwai

Production Controller: Karishma Sahi

Music: Miku

Director of Photography: Amitabh Singh

Post Production: Prime Focus

Animation: Earthlink Pictures

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Info@BestMediaInfo.com