BOP Group is the name behind the underwriting of prestigious projects from realty giants like DLF, Jaypee Greens, Logix and Wave Infratech
BestMediaInfo Bureau | Delhi | June 6, 2013
VivaKi Partnerships Unit (VPU) has won the media mandate for Better Option Propmart, a leading real estate advisory firm, in a multi- agency pitch. The mandate will include print, digital and outdoor media.
Better Option Propmart (BOP Group), with more than 50,000 customers and 14 state of the art BOP studios across India, Singapore and Dubai, is one of the leading names in the real estate sector. Over the last five years BOP has developed a high performance channel network involving 700 real estate consultants across the globe. BOP is the name behind the underwriting of prestigious projects from realty giants like DLF, Jaypee Greens, Logix and Wave Infratech.
Amit Mavi, Founder and Managing Director, BOP Group, said, âWith VivaKi Partnerships Unit coming on board, BOP bids to capture the untapped market segments and build new avenues for branding opportunities. It also seeks to reach the new age, technology savvy consumer that is actively seeking information through its online services.â
Speaking on the win, Mona Jain, CEO, VivaKi Exchange, said, âWe are excited to be associated with Better Option Propmart for their media mandate. With the adaptation of digital marketing in the real estate sector we are confident of working towards making BOP a great success.â
VivaKiÂ PartnershipsÂ UnitÂ is a specialÂ unitÂ housed underÂ VivaKi Exchange. TheÂ unitÂ is a focused initiative byÂ VivaKi to pursueÂ partnershipsÂ with local, full-service agencies and media agencies in tier II and III markets. TheseÂ partnershipsÂ are in the form of exclusive relationships to support the agencies on their strategic marketing plans and provide other value-added services. Additionally,Â VivaKiÂ PartnershipsÂ also works with small size advertisers to help them achieve better pricing value on their media spends.