Tyroo strengthens India leadership team

Ratnakar Bharti appointed General Manager & India Sales Head; Sandeep Sabharwal joins as Global Head, Delivery & Publisher Relationships

BestMediaInfo Bureau | Delhi | June 14, 2013

Tyroo, APAC's largest multi-screen performance network, has announced the appointment of Ratnakar Bharti as General Manager & India Sales Head and Sandeep Sabharwal as Global Head, Delivery & Publisher Relationships. The strategic restructuring of the corporate leadership team signals Tyroo's renewed focus on the region geared towards product innovation and greater adoption of performance marketing.

On the restructuring of the leadership team, Siddharth Puri, CEO, Tyroo Media, said, “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100 per cent growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”

Bharti, a veteran in the digital media domain, has over 15 years of experience having led and managed media planning, buying, campaign management, business development and ad sales for brands across business verticals. Most recently, he was National Sales for Ideacts Innovations for close to four years. He has also been associated with organizations such as Rediff.com, Intercept technologies, Business Standard and Indiabulls.com.

Sabharwal, another industry veteran, has over 18 years of diversified experience in business functionalities that include sales, business development and marketing. He has had close to a decade-long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, he was Head, Digital Team - North at Maxus, GroupM. In the past, Sabharwal has worked with Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration.

“Tyroo has emerged as a dynamic brand in the performance marketing space with exceptional potential to grow in India,” Bharti said. “Today, Tyroo is amongst the top 3 channels for customer acquisitions for 9 out of 10 performance advertisers in India. We are also witnessing increased interest from sectors, which so far have been agnostic to performance marketing. I am excited to partner with Tyroo to explore and leverage verticals that are yet to realize the benefits of performance marketing and elevate performance marketing across platforms such as mobile, video, etc.”

Sabharwal commented, “I am delighted to be a part of Tyroo and to be able to contribute to its growth. We are in the business of helping our partners succeed. In this role, I would be focusing on expanding our network of publisher partners in India and build focus markets across SEA and MENA. We have made significant advancements in technology, processes and our platform to support this goal.”

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