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Sony Six signs deal for European Qualifiers for UEFA Euro ’16 & FIFA World Cup ’18

Will telecast 546 international games over the next four years

BestMediaInfo Bureau | Delhi | June 5, 2013

Sony Six has won the exclusive broadcasting rights for the European Qualifiers to UEFA EURO 2016 and the 2018 FIFA World Cup across the Indian Sub-Continent. The new arrangement with UEFA provides Sony Six with coverage of 546 international matches over three years, starting with UEFA EURO 2016 Qualifiers from September 2014 to November 2015 with 10 matches of each national team across 12 match weeks.

In addition to this, the channel will also broadcast the 2018 FIFA World Cup (European) Qualifiers starting September 2016 to November 2017. With this acquisition, viewers will enjoy some of the best international football action over the next four years.

Man Jit Singh, CEO, MSM India, said, “The Qualifiers starting from 2014 through 2017 will set the stage for two of the biggest tournaments in world football – the UEFA EURO 2016 and 2018 FIFA World Cup. These are exciting times for all sports fans and we are delighted to bring such world class sporting events to their homes.”

NP Singh, COO, MSM India, added, “We at Sony Six reiterate our commitment to give audiences the best of international football. The Qualifiers for both UEFA EURO 2016 and 2018 FIFA World CUP (European Nations) will complete the exciting qualifying journey for the fans to set up two of football’s biggest tournaments.”

Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are delighted to extend our partnership with Sony Six on UEFA EURO 2016 to the European Qualifiers to the UEFA EURO 2016 and the 2018 FIFA World Cup. Sony Six will be offering to football fans in India a comprehensive platform and an extensive coverage of European national team football.”

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