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OgilvyOne is DMA Echo 2013 Agency of the Year

The agency won the Grand Prix for the 'Joy of Reading' campaign for The Economist. OgilvyOne won seven gold medals, while McCann MRM, Hungama Digital Services and and Netcore won one gold each

BestMediaInfo Bureau | Mumbai | June 6, 2013

OgilvyOne Worldwide was declared Agency of the Year at the DMA Echo Awards India 2013 organised by DMAi. The winners were announced at a ceremony on June 4, 2013 as part of the DMAi Convention in Mumbai.

“OgilvyOne won the DMA Echo India Grand Prix for the 'Joy of Reading' campaign for The Economist. The Grand Prix winner was chosen from among the Gold winners, on the basis of maximum score awarded by the jury,” said Ajay Chandwani, Chairman, DMA Echo Awards India 2013.

OgilvyOne won seven gold, one silver and five bronze metals in the Effectiveness, Creative and Media categories. The wins included two gold for American Express Banking Corporation, two gold for ITC Hotels, one gold for Vodafone, one gold for India Hockey League and a gold for Once Again.

The other gold winners were: McCann MRM for Hero Motorcorp; Hungama Digital Services for Mahindra XUV 500; and Netcore for HUL Active Wheel.

Draftfcb Ulka won a silver for ICICI Bank and two bronze each for Intel and TCS. Contract won a silver for Shoppers Stop; Salt Brand Solutions won a silver for L&T Insurance; Tonic Media won a silver for Sony; Ethinos won a silver for Olympic Gold Quest; M&C Saatchi won two bronze for Aditya Birla Money and Birla Sun Life Insurance.

BC Webwise won a silver and a bronze for Hul Sunsilk, while McCann MRM won 2 bronze for Lufthansa. Havas Media won a bronze for Parle Products.

Commenting on the awards, Chandwani said, “The second edition of DMA Echo Awards saw a doubling of entries this year with 30 companies sending 108 entries. The Echo awards are all about marketing response and effectiveness which is why clients, planners and creative people are part of the jury. In fact, the jury had to patiently read nearly 400 pages of case submissions before they could judge entries. I hope to see more media companies and agencies participating next year.”

The evening also saw three inductions into the DMAI Hall of Fame: BS Nagesh, Vice-chairman, Shoppers Stop and Founder, TRRAIN; R Shridhar, former Ogilvy Direct head and business innovation coach at IDEAS-RS; Winnifred Knight, Managing Director and owner of Cube (On the Square) and TheMarketingSite.com.

Winners of DMAi Awards:

EFFECTIVENESS

Sub-Category Agency Brand Campaign Metal
Financial Products and Services  M&C Saatchi Aditya Birla Money Hastakshar Mudra Bronze
Insurance  M&C Saatchi Birla Sun Life Insurance Karva Chauth Bronze
Business and Consumer Services  OgilvyOne Worldwide IBM IBM OPENS IN QATAR Bronze
Information Technologies  Draft FCB Ulka Tata Consultancy Services An impact on the elusive CIO Bronze
Financial Products and Services  OgilvyOne Worldwide ICICI Bank Building India’s most social bank on Facebook Bronze
Automotive  OgilvyOne Worldwide Vespa - Piaggio Once upon a Vespa Bronze
Retail and Direct Sales  OgilvyOne Worldwide Vodafone India Vodafone Tales 2012 Bronze
Travel & Hospitality/Transportation  MRM India Lufthansa German Airlines Lufthansa Go Full Flat Bronze
Product Manufacturing and Distribution  OgilvyOne Worldwide Pernod Ricard Blenders Pride Fashion Tour Bronze
Information Technologies  Draft FCB Ulka Intel Technology India (P) LTd. My Ultrabook, My Music Bronze
Not-For-Profit  Ethinos Digital Marketing Olympic Gold Quest India Cheers Loud and Clear Silver
Publishing/Entertainment  OgilvyOne Worldwide Hockey India League Transforming a forgotten sport to the most engaging sports league in the world Silver
Retail and Direct Sales  Contract India Shoppers Stop Choose Your Own Gift' Silver
Publishing/Entertainment  Tonic Media Sony PIX Sony PIX Anti-Alien Day Campaign Silver
Not-For-Profit  OgilvyOne Worldwide Once Again The Tagging Drive Gold
Communications/Utilities  OgilvyOne Worldwide Vodafone India Drive into the Big league - 2 Gold
Automotive  MRM India Hero MotoCorp Ltd. Hero GoodLife Lady Rider Club Gold
Financial Products and Services  OgilvyOne Worldwide American Express Banking Corp. Lead On Gold
Professional Services  OgilvyOne Worldwide American Express Banking Corp. Lead On Gold
Professional Services  OgilvyOne Worldwide ITC Hotels Sweet Embrace Gold
Travel & Hospitality/Transportation  OgilvyOne Worldwide ITC Limited Hotels Division LEGEND OF FALLING LEAVES Gold

CREATIVE:

Sub-Category Agency Brand Campaign Metal
Films/ Audio Visual  BC Webwise Sunsilk India Keratinology Hair Studio Silver
Brand Creations  Salt Brand Solutions L&T Insurance LIKH KE DOGE KYA (will you give it in writing) Silver
Online  Hungama Digital Services Mahindra 4 Wheelers Mahindra XUV500 Memorable Stories Short Film Festival - film Gold

MEDIA :

Sub-Category Agency Brand Campaign Metal
Social  BC Webwise Sunsilk India Sunsilk Style Diaries Bronze
Print  Havas Media Parle Products Like a Coffee with your Morning Paper? Bronze
Activations  DDB Mudra Birla Sun Life Insurance Agent On Track Bronze
Direct Mail  Draft FCB Ulka ICICI Bank Ltd. Rich Tea Conversations Silver
TV  MRM India Lufthansa German Airlines Lufthansa Pioneering Spirit Silver
Mobile  netCore Hindustan Unilever Limited – Active Wheel Active Wheel - Rural Missed Call Gold
Social  OgilvyOne Worldwide Hockey India League Transforming a forgotten sport to the most engaging sports league in the world Gold

 

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