OgilvyOne is DMA Echo 2013 Agency of the Year

The agency won the Grand Prix for the 'Joy of Reading' campaign for The Economist. OgilvyOne won seven gold medals, while McCann MRM, Hungama Digital Services and and Netcore won one gold each

BestMediaInfo Bureau | Mumbai | June 6, 2013

OgilvyOne Worldwide was declared Agency of the Year at the DMA Echo Awards India 2013 organised by DMAi. The winners were announced at a ceremony on June 4, 2013 as part of the DMAi Convention in Mumbai.

“OgilvyOne won the DMA Echo India Grand Prix for the 'Joy of Reading' campaign for The Economist. The Grand Prix winner was chosen from among the Gold winners, on the basis of maximum score awarded by the jury,” said Ajay Chandwani, Chairman, DMA Echo Awards India 2013.

OgilvyOne won seven gold, one silver and five bronze metals in the Effectiveness, Creative and Media categories. The wins included two gold for American Express Banking Corporation, two gold for ITC Hotels, one gold for Vodafone, one gold for India Hockey League and a gold for Once Again.

The other gold winners were: McCann MRM for Hero Motorcorp; Hungama Digital Services for Mahindra XUV 500; and Netcore for HUL Active Wheel.

Draftfcb Ulka won a silver for ICICI Bank and two bronze each for Intel and TCS. Contract won a silver for Shoppers Stop; Salt Brand Solutions won a silver for L&T Insurance; Tonic Media won a silver for Sony; Ethinos won a silver for Olympic Gold Quest; M&C Saatchi won two bronze for Aditya Birla Money and Birla Sun Life Insurance.

BC Webwise won a silver and a bronze for Hul Sunsilk, while McCann MRM won 2 bronze for Lufthansa. Havas Media won a bronze for Parle Products.

Commenting on the awards, Chandwani said, “The second edition of DMA Echo Awards saw a doubling of entries this year with 30 companies sending 108 entries. The Echo awards are all about marketing response and effectiveness which is why clients, planners and creative people are part of the jury. In fact, the jury had to patiently read nearly 400 pages of case submissions before they could judge entries. I hope to see more media companies and agencies participating next year.”

The evening also saw three inductions into the DMAI Hall of Fame: BS Nagesh, Vice-chairman, Shoppers Stop and Founder, TRRAIN; R Shridhar, former Ogilvy Direct head and business innovation coach at IDEAS-RS; Winnifred Knight, Managing Director and owner of Cube (On the Square) and TheMarketingSite.com.

Winners of DMAi Awards:

EFFECTIVENESS

CREATIVE:

MEDIA :

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