Ogilvy Mumbai is again 'Most Effective Agency Office' globally

Effie Worldwide and WARC unveiled the global results of the Effie Effectiveness Index in Cannes on Friday

BestMediaInfo Bureau | Delhi | June 24, 2013

Piyush Pandey

Ogilvy Mumbai has been declared the Most Effective Agency Office Globally, in the 2013 Effie Effectiveness Index – that too for the second consecutive year! Effie Worldwide and WARC, the global marketing intelligence service, unveiled the global results of the Effie Effectiveness Index in Cannes Friday.

Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, commented, “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered us in achieving this unprecedented recognition of being the Most Effective Agency Office in the World.”

Naveen Talreja

Navin Talreja, who heads Ogilvy & Mather's Mumbai & Kolkata offices, said, “To do it once is good. But to be awarded the Most Effective Agency Office in the world for two years in a row is a staggering achievement. This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients; so, a big thank you to all our clients who continuously repose faith in our ideas."

Kawal Shoor, Head of Planning, Ogilvy Mumbai, said, "We didn't plan for this – couldn't have. It's impossible to know what hundreds of other offices across tens of agencies are doing globally. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade in successive years. And the reason is great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully because we're blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other's thoughts forward."

The Effie Index was launched in June 2011 and is led by Effie Worldwide. It was predicted to become the industry standard and, according to industry influencers, it is now considered to have attained this status. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers and brands by analysing finalist and winner data from Effie Worldwide competitions. It is the world's most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.

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