It recorded EBIDTA growth of 27 per cent for Q4 from Rs 52.2 million to Rs 66.3 million, while EBIDTA growth for full year FY2013 was 74 per cent
BestMediaInfo Bureau | Delhi | June 7, 2013
94.3 MY FM, the radio business of DB Corp Ltd, has posted encouraging fourth quarter FY2012-13 results. It recorded Y-o-Y EBIDTA growth of 27 per cent for Q4 from Rs 52.2 million to Rs 66.3 million, while EBIDTA growth for full year FY2013 was 74 per cent, increasing from Rs 123.4 million to Rs 214.2 million.
EBIT for Q4 is at Rs 40 million against Rs 26.1 million in the same period previous year, a growth of 53 per cent. During the quarter, MY FM's business strategy that focuses heavily on consumer-centric initiatives, has delivered value constantly ensuring a healthy Y-o-Y EBIT growth for full year FY2013, which stands at 568 per cent – a staggering increase from Rs 16 million to Rs 107 million.
MY FM’s revenue for Q4 has witnessed a growth of 25 per cent, having recorded an impressive increase at Rs 183 million against Rs 146 million for the previous year fiscal. Full year FY2013 revenue stands at Rs 667 million, up from Rs 555 million in the previous financial year, a growth of more than 20 per cent.
Customer and listener behaviour and preferences were monitored very closely and distilled into various initiatives ranging from music testing to identify and offer music of listener choice, creating an effective customer satisfaction tracking system to garner instant feedback for advertisers on their campaigns. The radio network also launched a customer knowledge building initiative where the station shares consumer insights, educating advertisers on how to use the medium effectively for their brands and campaigns. All these steps have yielded positive results for the station.
Harrish M Bhatia, CEO, 94.3 MY FM, said, “Over the year we have improved on our operational efficiency and productivity, which laid a solid foundation for our growth. We are extremely encouraged by our EBIT growth of 533 per cent. MY FM’s strong performance has been led through significant investment in content creation and pathbreaking innovations, and a strong connect with its listeners through its brand philosophy, ‘Jiyo Dil Se’, which have placed MY FM in the top list amongst all other radio stations. We are on the cusp of a major expansion in the radio business with the announcement of Phase III of Private FM radio policy expected soon. We look forward to this expansion.”