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Indian broadcasters get a new sales house in UK market

Exodus Media will represent the ethnic media in the UK. It will concentrate on specialist channels within the News, Travel and General Entertainment genres

BestMediaInfo Bureau | Delhi | June 26, 2013

A new sales house, Exodus Media, representing the ethnic media in the UK, was launched last month. The sales house will concentrate on specialist channels within News, Travel and General Entertainment genres for the ethnic sector.

Bill Miller, Managing Director of Exodus Media, said, “Exodus is backed by one of the largest ethnic media agencies in the USA, Mediamorphosis. It’s exciting that Exodus has already signed six channels – B4U Music, B4U Movies, Sony (SET), Sony Max, MATV and ABP News channel which is relaunching in the UK market in August. We’re here to provide a credible value alternative to existing sales points for client channels and advertisers.”

To start with, Exodus Media is focused on TV spot airtime, sponsorship and ad-funded programme sales for the UK and Europe. However, within its growing group of associate companies across the USA, Canada and India, Exodus plans to quickly grow into an international player.

Exodus will work closely with its Indian digital arm, Manhattan Communications, to deliver combined TV and digital solutions for mainstream clients in the UK.

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