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DDB Mudra appoints Subhasis Chatterjee as Associate VP, Mumbai

Chatterjee moves from Contract Advertising where he was Group Account Director. He will report to Shally Mukherjee, Senior VP

BestMediaInfo Bureau | Mumbai | June 13, 2013

Subhasis Chatterjee

DDB Mudra has appointed Subhasis Chatterjee as Associate Vice-President, Mumbai. He will report in to Shally Mukherjee, Senior VP, DDB Mudra, Mumbai. Chatterjee joins DDB Mudra from Contract Advertising where he was Group Account Director.

With over 12 years of experience, Chatterjee started his career at Hutchison Essar and then switched to the agency side. He’s worked with some well-known agencies including Bates, Publicis Ambience and Triton. He has worked on brands such as Google, Piramal Realty, Tata Photon, Set Wet, Papa John’s Pizza, Parachute Aftershower and ICICI Debit and Credit cards among others.

Chatterjee said, “I started my career working with a great brand – Orange – where I saw how a brand was more than just what we see in the ATL space. While the lead task of brand building may still depend on mass media, the Indian consumer wants much more from brands today. The multi-domain expertise of DDB Mudra Group offers great potential to deliver such comprehensive and true brand solutions. And I am excited to lead this effort for my businesses.”

Shally Mukherjee

Shally Mukherjee said, “Subhasis comes with cross-category experience and a great ability to partner clients and grow business. He will be partnering me on driving the DDB Mudra Group agenda while adding value to our clients' businesses and growing with them. He is a great addition to the team and we expect him to help further the confidence that clients have in DDB Mudra. We extend a very warm welcome to Subhasis and wish him a rewarding career with the organisation.”

Rajiv Sabnis

Rajiv Sabnis, President, DDB Mudra Group, said, “Subhasis is a welcome addition to the DDB Mudra West talent pool. He comes from a strong creative and planning culture and we look forward to his contribution in the organization. He arrives at a time when DDB Mudra has upped the ante and we are looking at consolidating and providing strong growth in the coming years. We expect Subhasis to deliver senior counsel to our clients and ensure communication integration across our group specialisations. We welcome Subhasis to the DDB Mudra Group family and wish him a long and successful innings here.”

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