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Cheil India ropes in creative duo of Anupama Ramaswamy and Simran Sahni

They are joining as Group Creative Directors from JWT and are a highly awarded creative team, including a Cannes Gold Lion

Cheil India ropes in creative duo of Anupama Ramaswamy and Simran Sahni

They are joining as Group Creative Directors from JWT and are a highly awarded creative team, including a Cannes Gold Lion

BestMediaInfo Bureau | Delhi | June 19, 2013

Anupama Ramaswamy and Simran Sahni

Cheil Worldwide SW Asia (Cheil India) today announced an expansion of its team. The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors. The much-awarded duo has moved from JWT where both were working as Senior Creative Directors.

The announcement comes close on the heels of Cheil’s celebration of its 40th anniversary where it unveiled a new corporate identity – ‘Ideas that move’ – to reflect its vision.

Recently, Navin Theeng and Somenath Chakraborty moved from Contract Advertising to join the Cheil creative team as Group Creative Director and Sr. Creative Director, respectively. On the digital front, Shveta Singh moved from Euro RSCG to join as Senior Planning Director, and Siddhartha Deshaprabhu of, a direct-2-consumer ecommerce footwear e-tailing brand, joined as General Manager - Digital Advertising & Media.

The creative teams report to Nima Namchu, Executive Creative Director, while the digital teams report to Rajesh Bhatia, SVP & Head - Digital Services.

Hari Krishnan, COO, Cheil Worldwide SW Asia, said, “The creative bar is raised at Cheil across the globe. Our aim is to populate the organisation with top quality talent who will make a difference and contribute to our global wins. We are fortunate to have on board a talented set of people who are passionate about creating ideas that traverse effortlessly across mediums and consumer touchpoints. They all bring to the table the right mindset to integrate, which is rare in most agencies today. I am sure with these bright stars joining us the right energy will be created and exchanged within Cheil to deliver exceptional work for our clients.”

At JWT, Ramaswamy was Senior Creative Director and she had worked on Nokia, Frito Lays (Lays and Cheetos) and Boost. She was the only Indian on the One Show Jury selected to judge the 37th Annual One Show, One Show Design and One Show Interactive Awards in 2012.

In a career span of over a decade, Ramaswamy has worked with Lowe, Euro RSCG, Rediffusion and Mudra. Career brands include: LG Refrigerators & IT, Dabur Real (new launch and film), Dabur Honey, Government of India, Revlon, Maruti, Convergys, Apollo Hospitals, Woodland Shoes, Papa John’s. Omaxe, Mortein, Cherry, Schneider, Lacoste, People For Animals, Canon, Airtel, Magic, LG Corporate and Washing Machines, Iffco Tokio General Insurance, Compaq, Whirlpool, Mother Dairy, Digjam, Orient and Honda Gensets,

Ramaswamy’s work has won her numerous accolades which include Cannes Gold in 2010 for Fujifilm’s print campaign. Inner Smile; ABBY SILVER 2010 – Print Campaign-Fujifilm Inner Smile; Abby Silver2010– Outdoor Single, Fujifilm. Inner Smile; Abby Bronze 2010– Outdoor Single, Fujifilm. Inner Smile; One Show shortlist for Unitech Hoarding Bird Cage; Goafest shortlist for film- Point of View; Goafest shortlist for Boost Lessons and Unitech Birdcage and Unitech Matchbox; Silver at New York Festival 2007 for Papa John’s Banner; Woodland Outdoor Campaign featured in “The Work 06”; Outdoor Advertising Awards 2006 - Two silvers and five special mentions and Delhi Ad Club, Silver (2005), Public Service

Simran Sahni was also Senior Creative Director at JWT, and was involved with Nokia, PepsiCo – Lays and Boost. She comes with more than a decade’s experience having worked with Bates, Lowe and Wunderman Cato Johnson. Her career brands include Nokia, Times Property, Emaar, Dabur, Joyco,, Greenply, LG, Woodland, Maruti, Teacher’s, Dr. Morepen, Catch Clear, Airtel, Lifespring, Electrolux and Pergo. She has been recognized for her work both in India as well as internationally, including a Cannes Gold Fujifilm’s print campaign.

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