BuzzInContent Awards 2020 - December 9, 2020 CLICK HERE

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent
BuzzInContent Awards

Cannes Lions announces Innovation Lions shortlist

For the first time, delegates have the unique chance to sit on the judging and watch presentations from the people behind the work, discovering more about the most innovative technology shaping the communications industry

BestMediaInfo Bureau | Delhi | June 4, 2013

The Innovation Lions is a brand-new category at this year’s Cannes Lions Festival, specifically celebrating technologies and innovations themselves, rather than campaigns or communications ideas. For the first time, delegates have the unique chance to sit on the judging and watch presentations from the people behind the work, discovering more about the most innovative technology shaping the communications industry. In total 270 ideas were submitted to the category, and 25 have now been shortlisted by the world-class jury. The teams behind each of these shortlisted pieces are presenting their idea on Saturday June 15 and Sunday June 16, 2013, and all registered delegates can join these sessions to find out more about the most exciting new technologies.

The Innovation Lions have been designed to reward technologies and innovations. Lions are awarded to such things as (but not limited to) the most innovative platforms, apps, tools, programmes, hardware, products, and radical software which allow brands and creatives to communicate with their customers in a new way, or which stand alone as significant innovations in their own right.

The Innovation Lions honour more than a campaign or communications idea. It could be SaaS (software as a service), a new mobile platform, or a revolutionary piece of software that enables a new kind of customer engagement.

The Shortlist:

Title Product/Description Country Company
Necomimi Bio sensor technology/communication tool Japan Dentsu
 Two Screens Are Better Than One New type of phone Russia  Yota Devices
Ingress Massive multiplayer location based game  USA Niantic Labs At Google
Vision Shift System New video experience system Japan Dentsu
Motley - Telling Stories At The Speed Of Culture Social media publishing tool Denmark Digital Arts Network
Cinder Software technology USA The Barbarian Group
PZU Drive Connected car ecosystem Poland K2
Engen Fireblanket Fireblanket calenda South Africa Draftfcb Cape Town
Adidas Window Shopping We put shopping into window shopping Finland TBWA\Helsinki
tshirtOS Wearable, sharable, programmable, 100% cotton status update The Netherlands MediaMonks
Google Street View Hyperlapse Labs experiment Canada Teehan + Lax
Virtual Makeup Mirror Kinect technology mirror Brazil ID\
The Feed Visual news feed United Kingdom  R/GA London
Sky Rec Hashtag that works like a record button Brazil AgênciaClick Isoba
Guide Dots Mobile app for the blind Singapore  Y&R Singapore
Natalia Project Global assault alarm system for human rights defenders at risk powered by social media Sweden  RBK Communication
Small World Machines Vending machine with live streaming Australia Leo Burnett Sydney
Terra VIP Terra vip glasses invention Brazil DDB Brasil
Thunderclap Thunderclap - social media technology USA DE-DE
Chrome Web Lab Interactive website connected to a museum experience United Kingdom Google Creative Lab
Radio Ambulance Ambulance location notification system Ecuador Maruri Grey
A Boy And His Atom: The World's Smallest Movie Stop-motion animation made with atoms USA Ogilvy New York
Nike+ Kinect Training Fitness title for Xbox 360 United Kingdom AKQA
Karta Mastercard Display Nowe technologie Poland Getin Noble Bank
Tech Ball Sports technology United Kingdom SapientNitro

Info@BestMediaInfo.com

Advertisment
Post a Comment