Another record performance from its agencies gives WPP the overall prize for the third year running at the 2013 Cannes Lions Festival
BestMediaInfo Bureau | Delhi | June 24, 2013
WPP has been named Holding Company of the Year at the Cannes Lions Festival for the third time in as many years after a stellar performance from its agencies. The win follows the news earlier last week that the Effie Index has ranked WPP as the worldâs most effective holding company â for the second year in a row.
The overall Cannes Lions prize is based on the total number of awards won by holding companiesâ agencies.
WPP registered 2,067 points (2012 â 1,554.5), followed by Omnicom with 1,552 (2012 -1,375.5) and Publicis with 989.5 (2012 -1,032). Consumer insight (market research) agencies â which form 25 per cent of WPPâs business â are excluded from Cannes Lions and in terms of qualifying revenues for the festival, WPP is smaller than Omnicom.
WPPâs Ogilvy & Mather became the first network ever to win more than 100 Lions as, in a repeat of the 2012 result, was named Network of the Year. WPP companies from more than 40 countries won Lions, across all marketing disciplines. Ogilvy Sao Paulo was named Agency of the Year.
The WPP Groupâs agencies were behind many of the stars of the festival. Too numerous to list in full, they included Ogilvy Brasilâs all-conquering âReal Beauty Sketchesâ campaign for Dove, Y&R Dubaiâs âSaleâ work for Harvey Nichols, Grey Londonâs âHard, Fast And Effectiveâ for the British Heart Foundation, Ogilvy Australiaâs âShare A Cokeâ, Y&R Macedoniaâs â10 Meters Apartâ for the Government of Macedonia, Grey New Yorkâs work for DirecTV, Cokeâs âSharing Canâ from Ogilvy France/Singapore, Ogilvy Amsterdamâs âWhy Wait Until Itâs Too Late?â for Dela, Ogilvy Franceâs âOutdoor As Utilityâ for IBM, âImmortal Fansâ for Sport Club Recife by Ogilvy Brasil, âKleenex Catches Coldsâ for Kimberly-Clark by Mindshare UK, JWT Chinaâs press work for Samsonite and AKQAâs âNike+ Kinect Trainingâ innovation.
Sir Martin Sorrell, CEO of WPP, said, âWPP agencies have put in a stunning performance at this yearâs festival, where the quality of work has been hugely impressive across the board. Iâd like to thank and congratulate everyone who made this result possible. As Cannes Lions and the Effies have recognised, our people are creatively effective, and effectively creative. Weâre very proud of them all.â
John OâKeeffe, Worldwide Creative Director of WPP, said, âThe holding company Cannes Lion for WPP, for the third consecutive year, is of course very gratifying. But the Effie award is every bit as satisfying. What we do, we do not for ourselves, but in the service of our clientsâ brands the world over. To be judged the best in terms of both creativity and effectiveness is a wonderful achievement by our people and a great tribute to their talent.â