The festival comes to a close with the final awards in 4 categories. Juries award 6 Grand Prix including 2 in Film
BestMediaInfo Bureau | Delhi | June 23, 2013
Bringing the 60th Cannes Lions Festival to a close, the Branded Content & Entertainment, Film, Film Craft, Titanium and Integrated Lions winners were announced at last eveningâ€™s awards ceremony.
Of the 3125 entries in the Film category, the jury, led by Sir John Hegarty, Founder, Creative of Bartle Bogle Hegarty, shortlisted 285 entries of which 11 were awarded Gold, 30 Silver and 51 Bronze Lions. The jury awarded twoÂ Film Grands Prix. In the Product & Services category, McCann Melbourne took the Grand Prix for â€˜Dumb Ways to Dieâ€™, their campaign for Metro Trains while in the Other Film Content category Pereira Oâ€™Dell San Francisco were awarded the Grand Prix for their campaign â€˜The Beauty Insideâ€™ created for Intel + Toshiba.
2029 entries were received into the Film Craft Lions category. Joe Pytka, Director of Joseph Pytka Productions led the Film Craft jury who shortlisted 158 entries and awarded 12 Gold, 8 Silver and 19 Bronze Lions. 4creative London were presented with theÂ Film Craft Grand Prixfor their Channel 4 â€˜Meet the Superhumansâ€™ entry.
Pereira Oâ€™Dell San Francisco took a second Grand Prix at the eveningâ€™s awards with the Branded Content & Entertainment Grand PrixÂ going to â€˜The Beauty Insideâ€™, created for Toshiba + Intel. During the ceremony, winners were presented with their trophies by jury president Scott Donaton, President, CEO of Ensemble. 968 entries from 57 countries were received into this category of which 105 were shortlisted and 17 gold, 17 silver and 24 bronze Lions were awarded.
The Titanium Lion was the brainchild of Dan Wieden, Co-Founder, Chairman of Wieden + Kennedy back in 2003, and in Cannes Lionsâ€™ 60th year he has presided over the Titanium & Integrated jury. The jury voted on 437 entries to reach a shortlist of 30, of which 2 gold, 2 silver and 5 bronze Integrated Lions were awarded and 4 Titanium Lions given. The highly sought afterÂ Titanium Grand Prix, awarded for truly ground-breaking work, was presented to Ogilvy Brasil for Unileverâ€™s â€˜Real Beauty Sketchesâ€™. McCann Melbourne took theÂ Integrated Grand PrixÂ for â€˜Dumb Ways to Dieâ€™, created for Metro Trains, taking McCann Melbourneâ€™s Grand Prix win for the campaign to five, the greatest number to be awarded to an entry in the Festivalâ€™s history.
The Titanium and Integrated Jury was also responsible for awarding theÂ Grand Prix for Good. From a list of 40 contenders â€“ made up of gold Lion winners from across all charities & public services categories ineligible to win a Grand Prix in their own awards section - the accolade was presented to BBDO Dusseldorf, Germany, for their campaignÂ â€˜The Ant Rallyâ€™ for WWF.
During the awards, Lee Clow was honoured and presented with theÂ Lion of St. Mark, presented in celebration and honour of his long and outstanding contribution to creativity in brand communications.
Other awards presented at this eveningâ€™s ceremony were:
Advertising Agency of the YearÂ was given to Ogilvy Brasil, SÃ£o Paulo. McCann Melbourne came second and AlmapBBDO, SÃ£o Paulo third.
Independent Agency of the YearÂ went to Wieden+Kennedy Portland. Second place went to Serviceplan and third to Wieden+Kennedy New York.
TheÂ Palme dâ€™Or, given to the most awarded production company, was presented to MJZ, USA. Biscuit Filmworks, USA came second and O Positive Films, USA third.
TheÂ Network of the YearÂ award was presented to Ogilvy & Mather with BBDO taking second place and DDB in third.
Also awarded was theÂ Holding Company of the YearÂ which went to WPP. Omnicom took second place and Publicis Groupe third.
The covetedÂ Creative Marketer of the YearÂ trophy was presented to The Coca-Cola Company in honour of their long and distinguished history of promoting creative excellence for the brand and its marketing endeavours. Joe Tripodi, Chief Marketing & Commercial Officer of The Coca-Cola Company, collected the accolade.
The winners of theÂ Young Lions Film CompetitionÂ were also announced, with the Spanish team winning the Gold medal, Canada Silver and Japan Bronze. TheÂ Young Marketers CompetitionÂ saw the dedicated jury award Sri Lanka with the Gold medal, the Dominican Republic with Silver and Canada with Bronze.
In a record breaking 60th year, the Cannes Lions International Festival of Creativity, the week-long event held annually in the South of France, celebrating creative communications, saw around 12,000 attendees from more than 90 countries, of which almost 25% were from client companies. Throughout the week, over 35,500 pieces of work from across the globe were judged by 16 juries composed of top international industry leaders. Delegates enjoyed an outstanding content programme which included seminars, workshops and forums given by keynote speakers that ranged from artists, musicians, social media pioneers, senior marketers and industry greats amongst others, as well as 60th celebrations that included the Game Changers Exhibition showcasing six decades of campaigns that have changed the landscape of the advertising industry forever.